Early results at a glance
- 14% Increase in landing-page conversion rate
- 15% Increase in revenue per visitor
- 7% Increase in add-to-cart rate
- $6,000+ in post-purchase revenue during the first two weeks
About Our Client
Industry: Supplements brand / health and wellness / DTC
Deliverables: CRO audit, landing-page strategy, A/B testing, analytics, product-page optimization, post-purchase funnel optimization, and recurring performance reporting
Background
A DTC health and wellness supplements brand had strong acquisition potential, but its path from paid traffic to purchase was not converting demand consistently. Avenue Z’s initial audit identified opportunities across traffic routing, landing pages, product detail pages, variant selection, social proof, pricing presentation, and cart-to-checkout flow.
The challenge was not simply to add more traffic. The brand needed to make existing traffic more valuable by improving message match, clarifying the offer, and establishing a more reliable system for testing what moved customers toward purchase.
Goals
- Establish a dependable performance baseline across the site and acquisition funnel.
- Identify and address the highest-value conversion leaks.
- Build landing-page experiences aligned to paid-media intent.
- Create a repeatable testing cadence across landing pages, product experiences, and post-purchase offers.
Results
Landing-page testing
During an August 2026 landing-page test, the winning variant outperformed the evergreen experience across the core conversion metrics:
- 7% increase in add-to-cart rate
- 14% increase in conversion rate
- 15% increase in revenue per visitor
The weekly performance readout reported all three improvements at statistical significance, giving the team a clear basis for ending the test and directing paid traffic toward the stronger experience.
Post-purchase optimization
A new post-purchase funnel generated more than $6,000 in its first two weeks. The team continued testing offer size and sequencing, so this result is best understood as an early revenue signal rather than a mature performance outcome.
The Method
Avenue Z built a focused CRO program by auditing the funnel, aligning landing pages to paid-media intent, testing against conversion and revenue signals, and extending optimization into post-purchase offers and subscription paths.
Operational Impact
The engagement gave the brand a more disciplined growth system: a prioritized CRO roadmap, clearer paid-media-to-landing-page alignment, a repeatable test-and-rollout process, and a foundation for future landing-page, product-page, dynamic messaging, seasonal, and post-purchase work. The clearest verified outcome was improved conversion efficiency and revenue per visitor; longer-term profitability, lifetime value, and scale require a longer reporting window.
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