2026 marked the year of the FIFA World Cup’s first-ever Preferred Platform: TikTok. TikTok took this role very seriously, offering comprehensive event coverage and exclusive FIFA content. Now that the World Cup has come to a close, this collaboration proved to be a success after TikTok content centered around the FIFA World Cup 2026 achieved over 1 trillion views.
TikTok and FIFA 2026 Statistics
As of July 22nd, 2026, here’s some incredible data from TikTok:
- 1.2 trillion views globally for TikTok’s FIFA World Cup 2026 content
- 28 billion views on FIFA World Cup’s TikTok page during the tournament
- 660 million unique views on official FIFA livestreams
- 520 million visits to the FIFA World Cup 2026 Hub
- 22 million videos shared with FIFA hashtags
- Over 12 million posts with #FIFAWorldCup (up 1,700% from the 2022 tournament)
- 30 Creator Correspondents shared behind-the-scenes footage from 22 countries
FIFA World Cup 2026 proved to be extremely popular across TikTok this year with both long-term fans and new fans coming together to enjoy content.
Highlights of the Tournament
Like any successful event, the moments that gained the most views and conversations were the ones fans couldn’t stop replaying. Some of the most popular FIFA-related TikToks were:
- Spanish player Lamine Yamal tried a name pronunciation challenge
- England player Harry Cane played a goal game on TikTok
- Kickball Dad documented his journey to buy the giant display soccer ball
- A woman surprised her abuelo with World Cup tickets
“The FIFA World Cup 2026 has brought billions of people together through football, and TikTok has played an important role in extending that experience far beyond the stadiums,” said Romy Gai, FIFA Chief Business Officer. “Throughout the tournament, fans have celebrated, created and shared their own stories, making the FIFA World Cup more interactive, inclusive and accessible than ever before.”
How TikTok Elevated the World Cup
The success of TikTok and FIFA’s collaboration extended beyond a few viral videos. TikTok brought users lots of special content, including videos from before and after each match. Fans got to see special moments like training sessions, bus arrivals, warm-ups, and moments between matches.
TikTok also worked with Panini, FIFA’s official sticker and trading card partner, to bring collectible cards to fans worldwide. Fans could collect up to 144 digital cards while also completing daily tasks, unlocking milestones, and trading duplicate cards. Over 96 million fans took part in the Panini collaboration.
Make Social Your Strongest Channel, Not an Afterthought
The World Cup is already a big deal globally, but TikTok helped elevate the event to a new level. Working with influencers and brand activations is a great way to spark conversations and connect with your audience in the modern world.
Need help making social media a bigger part of your marketing strategy? Contact Avenue Z today to find out how your brand can take advantage of collaborations to improve your reputation and revenue.
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