Senior Living Brand More than Doubles Media Reach and Engagement

/ABOUT A PLACE FOR MOM

Industry

Senior Living | Assisted Living

Story

A Place for Mom is the leading online platform that guides families through every stage of the aging journey, offering free, personalized support to help them navigate senior care decisions with confidence. It connects caregivers to a nationwide network of thousands of senior living communities and home care providers so they can find the right care at the right time.

 Our Results

%

Increase in Media Reach

%

Increase in Engagement Across LinkedIn, Facebook, and Instagram

B

Total UVM

k+

New Followers Across Platforms

Select Coverage

Caregiving Is The Crack In America’s Retirement And Longevity Planning
Meet the Rich Retirees Moving Onto Cruise Ships Full Time
Caregiving pulled these women out of the workforce, then gave them new careers
How women 60+ are bearing the weight of America’s caregiving crisis
A new AI tool predicts when you’ll be in a nursing home. Here’s what it told me.
A Place for Mom Pivots to AI Amid Big Shifts in Senior Living Digital Marketing Trends
Map Shows States With the Highest Senior Care Costs
A Place for Mom’s new CMO has a plan for the millennial caregiving boom
Providers must educate prospects to cut gap between expectations, realities of…

The Opportunity

A Place for Mom needed to strengthen its credibility and reinforce its position as a transparent, caregiver-first leader in senior care. In a category shaped by emotion, complexity, and common misconceptions, the company had a unique opportunity to strengthen its brand narrative and recenter its goals around the needs of today’s caregiver.

At the same time, A Place for Mom needed to elevate executive and brand voices as trusted experts while turning research, announcements, and trend insights into sustained earned media visibility. The opportunity extended to social as well, where clearer, more engaging content was needed to build trust with families and evolve alongside the brand’s visual refresh.

The Results

  • Built a proactive PR strategy centered on credibility, transparency, and caregiver-first messaging.
  • Turned research and reports into timely media moments that drove coverage around caregiving, affordability, women’s unpaid labor, and senior living decision-making.
  • Elevated A Place for Mom executives and spokespeople through thought leadership interviews, podcasts, webinars, and strategic media commentary.
  • Supported brand and business announcements with targeted outreach that demonstrated A Place for Mom’s commitment to caregiver needs and data-
    driven insights.
  • Strengthened long-term authority through relationship-driven media engagement, including reporter meetings, awards, and conference opportunities.

Building Category Authority

Avenue Z developed a proactive PR strategy to strengthen A Place for Mom’s credibility and reinforce its position as a transparent, caregiver-first leader in senior care. By turning proprietary research, company news, and expert commentary into timely storylines, the team helped A Place for Mom shape the conversation around caregiving, affordability, aging, and senior living decision-making.

Increasing Caregiver Engagement on Social

On social, Avenue Z helped A Place for Mom make complex senior care topics more accessible, engaging, and brand-right for families seeking guidance. The work supported major brand moments, built trust across Instagram, Facebook, and LinkedIn, and evolved creative direction in step with A Place for Mom’s broader visual refresh.

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