Pioneering digital-first homeownership

In the wake of challenges, Better found itself at a crucial turning point. The company was determined to revitalize its image and strengthen its position in the market. The primary goal was to shift the narrative towards a renewed vision of the company’s core values and objectives.

Key to overcoming these challenges was the task of generating positive news coverage around significant company milestones. Better aimed to re-establish its brand as a leading, consumer-first service in the industry. The objective was clear: to not just recover but to emerge stronger, demonstrating through action and communication that Better was committed to excellence, innovation, and most importantly, its customers. This required a strategic, multifaceted approach to media engagement and storytelling, one that would convincingly convey Better’s dedication to its mission and its stakeholders.