Investing in our older adults

Primetime Partners faced the intricate task of crafting and establishing its media profile in a landscape teeming with competitors and noise. Central to this challenge was the strategic leveraging of Alan Patricof’s well-established influence while simultaneously elevating Abby Levy’s visibility and positioning her as the firm’s primary spokesperson. Achieving a balanced representation required a nuanced approach, ensuring both founders’ expertise and contributions were harmoniously highlighted to reflect the collaborative spirit and vision of the firm.

Additionally, there was an imperative need to generate compelling press coverage around the launch of Primetime Partners. This coverage needed not only to spark interest but also to cultivate support from a diverse audience, including potential investors, founders, CEOs, and key stakeholders within the healthcare sector. The firm’s entry into the market demanded a strategic narrative that communicated its unique value proposition and vision, aiming to resonate deeply with its target demographic and establish Primetime Partners as a pivotal player in the investment community.