Unlocking Revenue Growth in Just 2.5 Months with a Modern Ad Strategy
/ABOUT VEGO GARDEN
Industry
Home & Garden
Story
Vego Garden is a leading brand in the home and garden space, known for its innovative, eco-friendly raised garden bed solutions.
In Just 2.5 Months, We Helped Vego Garden Increase New Customer Revenue by 53% through Strategic Media Optimization
Increase in New Customer Revenue
Increase in Overall Revenue
Increase in Media Efficiency Ratio (MER)
Increase in Ad Spend
The Challenge
Vego Garden, a multi-8-figure brand, faced challenges in scaling new customer acquisition and optimizing their media spend for maximum growth. They needed an effective, scalable media strategy to drive revenue growth across Meta and Google Ads without compromising their efficiency metrics.
The Approach
- Challenge and Strategy: To address the challenge, we revamped Vego Garden’s Meta and Google Ads strategy, with a focus on acquiring new customers and maximizing return on ad spend (ROAS). We strategically restructured their ad campaigns, optimizing creative and budget allocation to achieve high-impact results in a short timeframe.
- Results and Optimization: Through a targeted approach, we increased new customer revenue by 53% and overall revenue by 42%. Our four-step optimization process led to a significant lift in performance, especially on Meta, where we increased spend by 45% while driving up ROAS.
Our Process
Rebuild and Streamline Meta Campaigns
We began by halving the number of campaigns and focusing on high-impact audience segmentation. We expanded Vego Garden’s audience reach by introducing Klaviyo Audiences for cross-sell retention and leveraged Shopify Audiences for better segmentation of existing customers. This approach shifted their prospecting budget from 42% to 56% of total spend, creating a foundation for scalable growth.
Optimize Budget Allocation for Peak Performance
By allocating more ad spend to weekends, we capitalized on peak customer engagement times and maximized return on investment. Using data-driven insights, we identified weekends as high-performance periods, showing a 25% increase in effectiveness over weekdays.
Refine the Sales Funnel with Hero Product Focus
Our analysis revealed that Vego Garden’s lack of focus across multiple SKUs was limiting their scaling potential, with ad spend spread thinly across products yielding lower AOV and ROI. By concentrating on a hero product, we streamlined their Meta funnel, driving a 15% increase in average order value and a 10% boost in conversion rates. This targeted approach allowed us to tolerate a higher customer acquisition cost, ultimately enhancing ROAS and enabling sustainable growth.
Structured Creative Testing for Better Engagement
Through structured creative testing, we optimized Vego Garden’s ad content mix, increasing video ad spend from 61% to 75%. By prioritizing video—a format that resonated best with their audience—we boosted engagement and drove meaningful growth across all key metrics.
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