About Fondue
Fondue (CashBack by Fondue) is an incentive platform, now part of Postscript, that helps ecommerce brands boost conversions without eroding margins. Instead of traditional coupon discounts that apply on every use, Fondue’s CashBack lets merchants offer higher-value incentives while only paying out when it truly matters. After purchasing, customers choose their reward—store credit or a prepaid award card—improving satisfaction and list growth while protecting profits. With built-in A/B testing, Fondue proves uplift before scaling and has driven gains like +31% SMS/email signups, +20% welcome series revenue, and higher contribution margins, all via simple UTM-based integrations with existing email/SMS and onsite flows.


⚲ New York, NY
Services
Cash-Back
Reward Choice
Incentives Testing
Welcome Incentives
Email & SMS
Pricing & ROI
Industries
Ecommerce & Retail
Consumer Brands
Shopify Merchants
Offers
Dedicated Support
Dedicated Reps
Tools
Training
Frequently Asked Questions
Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

Luxury Cabinetry Brand Launches a Custom Shopify Experience

How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok
Insights &
Events
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Building a TikTok Shop Affiliate Engine: Commission Benchmarks and Creator Playbooks for DTC Brands
Want to take advantage of affiliate-driven marketing as a TikTok Shop seller? Here’s what you need to know about…
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Ghia Is Building Growth Through Cultural Relevance, Not Just Category Momentum.
Ghia helped define what modern nonalcoholic branding could look like. Now its creator-led partnership strategy is showing how that…
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How TikTok Shop Handles Returns and Refunds (And What That Means for Your Margins)
Learn about TikTok Shop’s refund and return policy and how it can impact your business.
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