About Fondue
Fondue (CashBack by Fondue) is an incentive platform, now part of Postscript, that helps ecommerce brands boost conversions without eroding margins. Instead of traditional coupon discounts that apply on every use, Fondue’s CashBack lets merchants offer higher-value incentives while only paying out when it truly matters. After purchasing, customers choose their reward—store credit or a prepaid award card—improving satisfaction and list growth while protecting profits. With built-in A/B testing, Fondue proves uplift before scaling and has driven gains like +31% SMS/email signups, +20% welcome series revenue, and higher contribution margins, all via simple UTM-based integrations with existing email/SMS and onsite flows.
⚲ New York, NY
Services
Cash-Back
Reward Choice
Incentives Testing
Welcome Incentives
Email & SMS
Pricing & ROI
Industries
Ecommerce & Retail
Consumer Brands
Shopify Merchants
Offers
Dedicated Support
Dedicated Reps
Tools
Training
Frequently Asked Questions
Featured Work
Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation
Beauty Brand Accelerates Conversions with Shopify 2.0 Migration
Luxury Cabinetry Brand Launches a Custom Shopify Experience
How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok
Insights &
Events
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Leading Tech Companies Could Spend Billions More Than Wall Street Expects in 2027
Goldman Sachs expects hyperscalers to spend $1.2 trillion on AI infrastructure in 2027, signaling a major wave of AI…
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Case Story: Premium Haircare & Skincare Brand
How a premium haircare and skincare brand improved cart-level conversion efficiency through disciplined CRO testing.
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Avenue Z vs. Edelman: Which Communications Agency Fits Your Growth and Reputation Goals?
Avenue Z vs. Edelman: Choosing Between an AI-First Growth Partner and a Global Trust-and-Reputation Network
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