Profound

Data, Analytics & AI

Profound is a full-stack AI marketing platform that helps brands control their narrative in platforms like ChatGPT, Gemini, Claude, and more. Marketers leverage Profound’s proprietary data, answer engine insights, and marketing Agents to align their content with real AI Search demand, boost AI visibility, and shape how their brand is represented in AI conversations. Profound turns AI Search from a black box into a measurable, defensible competitive advantage.

⚲ New York, NY

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Marketing Agents
AEO Insights
Agent Analytics
Prompt Volumes
Shopping Analytics

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Enterprise
Retail Brands
Consumer Brands
Healthcare & Life Sciences
Professional Services
B2B & SaaS

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Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

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Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

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Luxury Cabinetry Brand Launches a Custom Shopify Experience

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How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

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Insights &
Events

12 Top Agentic Commerce Agencies Helping Brands Rank in ChatGPT and Gemini Shopping

Want your brand to show up in ChatGPT and Gemini Shopping? Explore the top agencies leading the way in…
Link

6 min read
|

Apr 21, 2026
Your Brand in ChatGPT and Gemini: How to Audit and Improve What AI Engines Say About You

AI responses have disrupted traditional search. Brands need to take control of how they’re represented.
Link

8 min read
|

Apr 14, 2026
What SXSW 2026 Revealed About AI Search

SXSW 2026 made one thing clear: most brands still don’t know how they actually show up in AI—and that…
Link

5 min read
|

Mar 26, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

Profound

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights &
Events

12 Top Agentic Commerce Agencies Helping Brands Rank in ChatGPT and Gemini Shopping

Your Brand in ChatGPT and Gemini: How to Audit and Improve What AI Engines Say About You

What SXSW 2026 Revealed About AI Search

Ready to Connect?

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Profound

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights & Events

12 Top Agentic Commerce Agencies Helping Brands Rank in ChatGPT and Gemini Shopping

Your Brand in ChatGPT and Gemini: How to Audit and Improve What AI Engines Say About You

What SXSW 2026 Revealed About AI Search

Ready to Connect?

Insights &
Events