Refunnel is a UGC and creator management platform for Instagram and TikTok Shop that turns social content into scalable performance marketing. It automatically tracks every post mentioning your brand, centralizes user-generated content, and secures usage rights so teams can reuse assets confidently. With one-click whitelisting, brands can launch partnership ads from creators’ handles in seconds. Refunnel also supports UGC competitions, product seeding, creator search, shoppable video, and email/SMS collection, while pulling engagement and revenue data from Meta and TikTok Shop for analytics and leaderboards. Ecommerce brands use Refunnel to replace spreadsheets, save hours, and grow creator-driven revenue more efficiently.