Marketing & Retention

About Refunnel

Refunnel is a UGC and creator management platform for Instagram and TikTok Shop that turns social content into scalable performance marketing. It automatically tracks every post mentioning your brand, centralizes user-generated content, and secures usage rights so teams can reuse assets confidently. With one-click whitelisting, brands can launch partnership ads from creators’ handles in seconds. Refunnel also supports UGC competitions, product seeding, creator search, shoppable video, and email/SMS collection, while pulling engagement and revenue data from Meta and TikTok Shop for analytics and leaderboards. Ecommerce brands use Refunnel to replace spreadsheets, save hours, and grow creator-driven revenue more efficiently.

⚲ Austin, TX

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Contact

Services

One-Click Whitelisting
UGC Tracking & Competitions
Product Seeding
Creator Search
UGC Management

Industries

Food & Beverage
Health & Wellness
Consumer Brands
Marketing and Advertising

Offers

Beta Access
Training
Dedicated Support
Dedicated Reps
Tools

Avenue Z uses Refunnel’s UGC and creator platform to centralize content, launch high-performing creator ads, streamline rights and analytics, and scale efficient, creator-driven, profitable revenue.

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Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

Read Case Study

Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

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Luxury Cabinetry Brand Launches a Custom Shopify Experience

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How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

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Insights &
Events

Leading Tech Companies Could Spend Billions More Than Wall Street Expects in 2027

Goldman Sachs expects hyperscalers to spend $1.2 trillion on AI infrastructure in 2027, signaling a major wave of AI…
Link

3 min read
|

Oct 1, 2026
Case Story: Premium Haircare & Skincare Brand

How a premium haircare and skincare brand improved cart-level conversion efficiency through disciplined CRO testing.
Link

3 min read
|

Sep 25, 2026
Avenue Z vs. Edelman: Which Communications Agency Fits Your Growth and Reputation Goals?

Avenue Z vs. Edelman: Choosing Between an AI-First Growth Partner and a Global Trust-and-Reputation Network
Link

10 min read
|

Sep 23, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

About Refunnel

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights &
Events

Leading Tech Companies Could Spend Billions More Than Wall Street Expects in 2027

Case Story: Premium Haircare & Skincare Brand

Avenue Z vs. Edelman: Which Communications Agency Fits Your Growth and Reputation Goals?

Ready to Connect?

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Page summary

About Refunnel

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights & Events

Leading Tech Companies Could Spend Billions More Than Wall Street Expects in 2027

Case Story: Premium Haircare & Skincare Brand

Avenue Z vs. Edelman: Which Communications Agency Fits Your Growth and Reputation Goals?

Ready to Connect?

Insights &
Events