Convergence Media

Boosting brand performance, digital authority, and driving influence – the new era of integrated media is here.

Our Strategy

At Avenue Z, we specialize in Convergence Media – mixing traditional tactics in non-traditional means, that creates above-average results. When tactics and channels converge in this way, convergence points are created and higher performance is achieved, driving business growth and influence.

From placements in the Wall Street Journal to TikTok, we work with fast-growing brands to build category leadership through the convergence of our tech-enabled services: PR & communications, performance media and digital marketing.

High-Impact PR + Performance Media

Today, effective public relations is more than press releases and media pitching. Our team combines creative storytelling and data-driven strategies to deliver impactful campaigns that amplify PR efforts beyond traditional reach.

Transforming brand narratives into performance creative, this approach delivers content on platforms like Meta and YouTube that captivates audiences. Leveraging striking product photography supports PR-focused narratives, showcasing brands and providing audiences with a vivid insight into what is offered, all through a single, impactful strategy.

Maximizing media opportunities involves running them effectively to enhance their conversion potential through performance media. Simultaneously employing optimized digital press releases, influencer partnerships, and social ad campaigns ensures that key messages reach the right audience at the optimal time, creating a cohesive strategy for impactful communication.

How can Convergence Media Help?

Want to see how well your brand is activating across key convergence channels? Our Media Convergence Report (MCR) analyzes your PR, performance media and digital marketing channels, identifying key convergence points for growth.

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Analyze Your Presence Across Digital Channels

The Media Convergence Report is a high-level analysis of a brand’s media presence across over 50 digital channels to help marketing and communications teams identify opportunities to increase brand visibility and drive new customer acquisition.

We utilize a set of tools to evaluate dozens of criteria points that we believe to be the most important aspects for evaluating owned, earned, and paid media. We have compiled these criteria points from our 20+ years of experience working in the digital marketing and communications industry.

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FAQs

What’s in the MCR report?

The Media Convergence Report (MCR) provides a detailed, high-level analysis of your brand’s presence across digital channels, offering critical insights to enhance visibility and attract new customers. By analyzing your brand’s footprint on platforms ranging from social media to search engines, the report aims to uncover hidden opportunities for growth and engagement. It’s designed to equip you and your team with the data needed to make informed decisions about where to focus your marketing efforts for maximum impact.

Identifying these opportunities is crucial for developing strategies that increase brand visibility and drive customer acquisition. The MCR’s comprehensive approach ensures no stone is left unturned in evaluating your brand’s digital strategy. By highlighting areas with potential for improvement and suggesting actionable steps, the report serves as a roadmap for your team to follow. This tailored analysis helps pinpoint effective channels and tactics, ultimately leading to a stronger brand presence and an increase in new customer engagements.

How is the analysis conducted?

To ensure a comprehensive evaluation of your brand’s media presence, we deploy a robust set of tools designed to assess over 100 best-practice criteria points. These criteria points are meticulously selected based on their significance in evaluating the performance and impact of owned, earned, and paid media. This thorough approach allows us to cover every facet of your media strategy, from content quality and audience engagement to optimization and ROI, ensuring no critical aspect is overlooked.

Our evaluation process is rooted in a deep understanding of the digital landscape and the factors that contribute to successful media campaigns. By examining these crucial criteria points, we can provide detailed insights and actionable recommendations. This enables your brand to enhance its media strategy across all channels, leveraging the unique strengths of owned, earned, and paid media to achieve a cohesive and impactful brand presence.

Why should I trust this data?

Drawing from over two decades of in-depth experience in the digital marketing and communications industry, we have meticulously compiled these criteria points. Our extensive background encompasses a wide array of successful campaigns, from which we’ve distilled the essential practices and metrics that truly matter for evaluating and enhancing media strategies. This wealth of experience underpins our understanding of what it takes to create, optimize, and scale effective media strategies, ensuring that we can provide actionable insights tailored to foster exponential growth.

Our approach is not just about applying industry standards; it’s about leveraging our historical knowledge and successes to predict future trends and opportunities. We understand the evolving nature of digital media and the importance of staying ahead in a competitive landscape. By aligning our evaluation with proven tactics and innovative approaches, we empower brands to not only meet their current objectives but also to position themselves for sustainable growth and success in the future.

Who is this report best suited for?

Marketing and Communications professionals who are interested in actionable insights into their owned, earned, and paid media opportunities.

What criteria does it cover?

The report covers over 100 owned, earned and paid media criteria points that include:

Owned Media: Desktop Website Speed, Mobile Website Speed, Conversion Rate Optimization, WCAG Accessibility, SEO Website Health, Domain Authority, Website Vulnerability, and more.

Earned Media: Brand Authority, Top Tier Publication Visibility, Industry Publication Visibility, Online Reviews, Facebook Engagement Rate, Instagram Engagement Rate, TikTok Engagement Rate, and more.

Paid Media: Meta Ad Variants, Creative Diversity, Creative & Copy Quality, TikTok Ad Variants, Google Search, Landing Pages, Amplified Earned Media, and more.

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Fill out the form below and one of our account strategists will be in touch to discuss the details of your report.