Data, Analytics & AI

About SourceMedium

SourceMedium is an ecommerce analytics platform that builds a single source of truth for brands on BigQuery. It centralizes data from storefronts, ad platforms, subscriptions, analytics, and support tools into standardized models and 180+ documented metrics. Teams get stable definitions, daily QA checks, and prebuilt dashboards for acquisition, retention, and marketing performance, plus a verifiable AI Analyst that answers questions in Slack with the underlying SQL. SourceMedium manages the data stack end to end while brands keep ownership of their warehouse, tables, and dashboards, eliminating vendor lock-in and giving operators trusted numbers to make faster decisions for the entire team.

⚲ North Miami Beach, FL

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Services

AI Analyst
Multi-Touch Attribution
Metrics & QA
DATA Integrations & Activation

Industries

Consumer Brands
Food & Beverage
Health & Wellness
Beauty & Skincare
Home & Lifestyle
Agencies & Marketing

Offers

Exclusive Pricing
Dedicated Support
Dedicated Reps

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

We run a tiered partner framework and only recommend platforms that are already performing for brands like yours. Because we’re a strategic partner (not a reseller), our incentives are tied to your results, not theirs. Our client network gives us a live view of what’s working at scale, and we feed that back to partners—so you get better tools, better roadmaps, and recommendations that actually fit your revenue goals.

What real results and KPIs do your channel partners typically provide?

We typically use partners to drive incremental revenue per visitor, higher AOV (via upsell, bundles, subscriptions), and more efficient MER/ROAS rather than vanity metrics. When you meet with our team, we’ll bring relevant DTC case examples – ideally in your AOV/category – so you can see baseline, ramp, and payback period by partner.

How do we incorporate new partners into our current tech stack?

We start with your current Shopify/commerce, data, and lifecycle stack, then design an integration map across storefront, data layer/attribution, and CRM so each partner has a clear job and doesn’t bloat tooling. Avenue Z leads solution design, implementation, and optimization alongside the partner’s CSMs, while your team retains control of contracts, data ownership, and final governance.

How do you measure incremental impact from each partner?

We treat every partner as a testable growth lever: we set upfront hypotheses, KPIs, and a testing window, then use cohort views and, where appropriate, formal incrementality/holdout tests to quantify lift versus your existing baseline. Partners either earn their way into “always‑on” budget with clear thresholds or get candidly sunset when the data doesn’t support continued investment. These metrics give us the validation we need to suggest when to ‘double-down’ on an investment or to hold back.

What level of access, service, and beta priority do we get with your top-tier partners?

Because Avenue Z is a Platinum‑tier partner with platforms like Shopify and TikTok Shop, and has deep relationships with 70+ other ecommerce apps, our clients get dedicated partner reps, prioritized support queues, early/beta access, and co‑marketing/event opportunities. For some partners, because of the volume of buying power we aggregate across our client base, we have access to preferred pricing and ad incentives as well. We use that access to secure faster implementation, escalated troubleshooting, and first-mover tests your in‑house team likely couldn’t get on its own.

Featured Work

Sustainable Apparel Brand Increases Revenue 23% with Shopify Plus Transformation

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Beauty Brand Accelerates Conversions with Shopify 2.0 Migration

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Luxury Cabinetry Brand Launches a Custom Shopify Experience

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How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok

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Insights &
Events

Google Releases Gemini 3.7 Flash, Its Most Advanced Flash Model to Date

The latest Flash Model is designed for coding and agentic workflows, with stronger performance and lower costs at scale.
Link

3 min read
|

Aug 21, 2026
The Top Makeup Brands on TikTok Shop

Makeup on TikTok Shop is increasingly driven by creator-led routines, benefit-focused storytelling, and shoppable content that lets shoppers move…
Link

4 min read
|

Aug 14, 2026
Grok 4.5 Arrives in the Agentic AI Race

SpaceXAI and Cursor’s new AI model is built for coding, research, and complex business tasks, competing with frontier models…
Link

3 min read
|

Jul 14, 2026

Ready to Connect?

Let’s connect on your eCommerce tech strategy and we’ll introduce you to the right partners.

About SourceMedium

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights &
Events

Google Releases Gemini 3.7 Flash, Its Most Advanced Flash Model to Date

The Top Makeup Brands on TikTok Shop

Grok 4.5 Arrives in the Agentic AI Race

Ready to Connect?

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Page summary

About SourceMedium

Frequently Asked Questions

How do you pick the best channel / tech partners to recommend?

What real results and KPIs do your channel partners typically provide?

How do we incorporate new partners into our current tech stack?

How do you measure incremental impact from each partner?

What level of access, service, and beta priority do we get with your top-tier partners?

Featured Work

Insights & Events

Google Releases Gemini 3.7 Flash, Its Most Advanced Flash Model to Date

The Top Makeup Brands on TikTok Shop

Grok 4.5 Arrives in the Agentic AI Race

Ready to Connect?

Insights &
Events