Overview
april helps Americans file, estimate and optimize their taxes by embedding AI-powered tax experiences anywhere they make financial decisions. april partners with banks, creditors, payroll providers and other fintechs to bring their customers tax insights and actions year-round, so when filing season comes around there are no surprises.
Objectives
- Position april as the go-to tax partner for fintech platforms seeking to consolidate all aspects of the financial experience for their customers.
- Build brand notability and support april’s customer acquisition efforts to embedd its technology across a broad spectrum of consumer-facing payroll, fintech, banking, and HR platforms.
- Leverage developments like the mass appeal of AI/ML technology to position april’s Co-Founders as AI experts and thought leaders in a growing industry.
