Primetime Partners

Launching a Venture Firm: Primetime Partners

Primetime Partners

The Challenge

Establish the Primetime Partners’ media profile by leveraging Alan Patricof’s existing influence while also building Abby Levy’s profile and framing her as the primary spokesperson for the firm. Generate impactful press coverage of the firm’s launch in order to spark interest and garner support among potential investors, founders, CEOs, and the healthcare sector at large.

The Execution

  • Avenue Z launched Primetime Partners in the summer of 2020 with a profile in Wall Street Journal Magazine and an exclusive in Bloomberg Businessweek Magazine.
  • Within three months, Avenue Z secured in-depth press coverage in top-tier business, health, and finance publications including Fortune, Bloomberg, Forbes, CNBC, and others.
  • Avenue Z has secured broadcast opportunities for Alan on Bloomberg TV, CNN Business, CNBC, Cheddar, and other outlets.
Primetime Partners Result

The Result

In the first three months, Avenue Z secured top-tier media placements, including in-depth coverage in Bloomberg, Fortune, Forbes, and CNBC. The launch press strategy commenced with a profile of Alan in the Wall Street Journal Magazine and exclusive launch news with a two-page print spread in Bloomberg Businessweek Magazine.

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