The Challenge
Establish Rally as a household name in mainstream culture by scaling a two-prong communications strategy targeting finance, technology, and lifestyle publications. Showcase Rally as a pioneer in the space, commenting on market trends in alternative investing and sports collectibles.
The Execution
- Since its inception, Avenue Z has played a critical role in building Rally’s brand.
- Since partnering with Avenue Z the platform has grown from one to 15 asset classes and over 300,000 users.
- Recently, Avenue Z managed communications for Rally’s announcement of breaking the world record for the most expensive video game ever sold.
- Rally has been featured in the NYT, Wall Street Journal, GQ, ESPN, Forbes, CNN, CNBC, and more.
