I recently had the opportunity to be featured in Fast Company, where I shared insights on one of the most urgent shifts happening in digital commerce right now: the rise of agentic AI.
In short? AI is no longer just suggesting your product, it’s buying it.
With the rise of agentic commerce, tools like OpenAI’s Operator aren’t just helping consumers shop smarter; they’re completing the full buyer journey on their behalf. That means your brand is now selling to AI agents just as much as you are to human customers. And if you’re not optimizing for AI search, your traffic and conversions may already be slipping without you noticing.
In the article, I break down:
- How AI agents are reshaping discovery and purchase behavior
- The importance of structured data and AI-optimized content
- Why being featured in AI-referenced databases (think: Google Merchant Center, Amazon, TikTok Shop) is now table stakes
- How brands can stay top-of-mind—and top-of-results—in an AI-mediated world
I also outline five key ways to optimize for this shift, from building out FAQ-rich content and AI-ready metadata to making your brand discoverable across multimedia and conversation-driven platforms like Reddit and LinkedIn.
Bottom line: if you’re not visible to AI, you’re invisible to the customer.
Agentic ecommerce isn’t a future trend, it’s already here. The brands that will win in this next era of digital commerce are the ones that understand how AI thinks, shops, and recommends.
You can check out the full piece here.
If your team is ready to future-proof your digital strategy, we’re helping clients get ahead of AI-driven discovery across every channel—from performance media and SEO to PR and creative.
How to Increase Brand Visibility on ChatGPT
AI-driven search is transforming digital visibility. Learn how to position your brand at the top of ChatGPT and other AI search engines.
