In my recent contribution to Forbes Business Council, I shared a perspective that’s become increasingly clear across our work at Avenue Z: if your sales pipeline depends on search marketing, it’s time to rethink your strategy for an AI-first world.
Buyers are no longer relying solely on Google. They’re asking ChatGPT, Gemini, and Perplexity for product recommendations and vendor advice. That means your brand’s visibility depends on whether AI sees you as credible and relevant. Traditional SEO isn’t enough anymore. To win in this new buying journey, you need to feed AI the right signals: Q&A-style content, high-impact media coverage, and structured digital assets that align with your customer’s intent.
The full Forbes piece features insights from 18 other leaders across B2B, each offering tactical ways to optimize your sales funnel—from ABM to personal branding to data-driven nurturing. It’s a sharp read if you’re thinking about how to scale smarter and close faster.
Make Sure AI Recommends You
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Optimize Your Brand’s Visibility in AI Search
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