As brands rethink how they scale efficiently in an environment defined by rising acquisition costs and shifting consumer behavior, Avenue Z is investing in leaders who have actually built growth engines from the inside out. That’s where Alex Zamora, our new Vice President of Growth, comes in.
Alex joins Avenue Z from True Classic, where he served as Director of eCommerce and helped scale one of the most talked-about DTC apparel brands. Now based in Avenue Z’s Miami headquarters, he’s applying that operator experience across our eCommerce portfolio, bringing a holistic, data-driven lens to performance media, onsite optimization, and retention.
A Growth Operator’s Mindset
Alex approaches eCommerce growth as an interconnected system rather than a set of disconnected channels.
Over the course of his career, he’s taken brands from early traction into 9-figure revenue by owning the entire funnel, from how traffic is acquired to how efficiently it converts and how long customers stay. That experience has shaped a philosophy built around a few core principles:
- Every touchpoint has a measurable job. From ad creative to landing pages and post-purchase flows, Alex looks at each step through the lens of contribution margin, LTV, and payback.
- Constraints come before tactics. Before recommending a new channel or offer, he identifies what’s actually holding a brand back – be it conversion rate, cash flow, retention, or media efficiency.
- Testing without a roadmap is noise. Alex believes experimentation only works when it’s sequenced and tied to a clear growth thesis, not treated as isolated A/B tests.
That mindset now underpins how Avenue Z builds and scales growth programs for our eCommerce clients.
Designing Growth Roadmaps for Modern Commerce
As VP of Growth, Alex leads the strategic vision and portfolio performance across Avenue Z’s eCommerce division. His remit is simple to state but complex to execute: architect the growth roadmap for each brand and ensure every tactic maps back to clear business outcomes.
That includes:
- Building structured CRO roadmaps that prioritize the highest-impact tests across landing pages, site experience, and checkout flows.
- Leading deep data analysis across paid media, onsite behavior, and retention metrics to spot performance gaps and scaling opportunities.
- Owning the full-funnel story by connecting brands’ complex metrics like MER, NC CAC, ROAS and contribution margin to structured scaling roadmap.
Rather than focusing on people management, Alex’s role is intentionally hands-on and strategy-first. He digs into the numbers, defines what success looks like at the portfolio level, and works side by side with teams to translate that strategy into execution.
From Brand-Side Experience to Agency-Scale Impact
Alex’s experience as Director of eCommerce at True Classic gives Avenue Z a level of brand-side operational expertise held by only a handful of agencies in the space.
Having lived the realities of in-house eCommerce – inventory constraints, cash cycles, and the pressure to hit revenue and profitability goals – Alex brings a practical lens to every engagement. He knows what founders, CMOs, and Heads of Growth actually need from an agency partner because he’s sat in their seat.
At Avenue Z, Alex applies that experience across a more diverse portfolio of brands, from scaling DTC businesses to established names evolving their direct channels. His focus is on building growth systems that can be replicated, not one-off wins.
Aligning Pods Around Performance
Avenue Z’s growth engine is built around cross-functional pods, bringing together performance marketers, CRO strategists, designers, developers, and retention specialists. Alex’s job is to ensure those pods are rowing in the same direction.
He does this by:
- Aligning pods around clear strategic priorities for each account, so every test, asset, and campaign ladders up to the same growth thesis.
- Driving monthly and quarterly business reviews that connect tactical performance back to portfolio-level goals.
- Sharing winning frameworks and insights across accounts, so breakthroughs in one vertical can be adapted to others.
The result is a more integrated approach to commerce: instead of separate teams optimizing in silos, Alex ensures everyone is focused on the same levers of growth and margin.
Powering the Future of Avenue Z’s eCommerce Clients
As Avenue Z continues to expand its footprint across Shopify commerce, agentic AI, and full-funnel growth, Alex’s role as VP of Growth is central to how we scale responsibly for our clients.
By pairing his operator background with Avenue Z’s integrated model, spanning performance media, CRO, creative, and development, Alex is helping brands:
- Identify and remove scaling constraints before they become expensive problems.
- Build experimentation programs that compound over time instead of chasing short-lived wins.
- Balance growth and profitability by treating metrics like LTV, CAC, and contribution margin as non-negotiable guardrails.
To learn how Alex and the Avenue Z team can help your brand build a more durable growth engine, connect with us.
We are the Agency for Influence
Discover new ways to drive revenue and build reputation for your brand.
