Top NYC PR Firms: The Best Agencies Elevating Brands

Updated October 8th, 2026

Looking for a PR firm in New York City? This guide features 23 agencies with a New York presence and summarizes the services they publicly list. Use it to build a shortlist, then compare relevant experience, the proposed account team, scope, and reporting.

Disclosure: The firms are presented alphabetically, not ranked. Confirm each agency’s current services, relevant experience, proposed team, availability, and scope directly with the agency.

1. Avenue Z

Avenue Z pairs strategic PR and media relations with digital marketing and performance media to connect earned coverage and brand storytelling to business outcomes. Its strengths include corporate and strategic communications, executive thought leadership, crisis response, and consumer PR, supported by integrated paid, earned, and digital capabilities. PR & Media Relations and Avenue Z case studies.

Specialties: PR and media relations, strategic communications, corporate communications, thought leadership, crisis communications, consumer PR

Case studies: Primetime Partners — built business, health, and finance media coverage while elevating the firm’s leaders.

2. 5W Public Relations

5WPR describes an integrated communications practice spanning public relations, brand, digital, influencer, and other marketing services. It may suit organizations looking to coordinate earned media with broader marketing activity. 5WPR’s services.

Specialties: Public relations, brand communications, digital, influencer marketing

Case studies: DailyPay — positioned the employee financial-benefits platform and its spokespeople in workplace and economic coverage.

3. Allison+Partners (now Allison)

Allison+Partners has rebranded as Allison PR, evolving from an earned-media PR firm into a global integrated marketing and communications consultancy. Its announced capabilities include integrated marketing, brand engagement, performance marketing, creative, storytelling, research, and analytics, alongside executive advisory. Allison’s rebrand announcement and Stagwell’s agency profile.

Specialties: Integrated marketing and communications, earned media, brand strategy, creative, performance marketing, storytelling, research and analytics, executive advisory

Case studies: Budweiser’s “Bigger Picture” vaccine-awareness campaign: the agency reports 32.1 billion earned media impressions and more than 75 million video views.

4. Antenna Group

Antenna Group’s published sector expertise includes climate and energy, real estate, health, mobility, and industrial innovation, supported by services such as public relations, media relations, brand strategy, and digital marketing. Antenna Group.

Specialties: Climate and energy, real estate, health, mobility, industrial innovation; PR and digital marketing

Case studies: Common Charge — published work spanning brand strategy, messaging, PR, and experience design.

5. APCO Worldwide

APCO describes itself as an advisory and advocacy firm. Its work spans communications, policy, and stakeholder engagement. APCO Worldwide.

Specialties: Strategic communications, public affairs, advocacy, stakeholder engagement

Case studies: Fighting gender inequality in crash-test standards — an advocacy example from APCO’s published work.

6. BerlinRosen

BerlinRosen lists public relations, public affairs, content, social media, crisis management, and advocacy among its capabilities. Its expertise areas include real estate, technology, health, energy, arts and culture, and nonprofits. BerlinRosen.

Specialties: Public relations, public affairs, crisis communications, advocacy

Case studies: New York State Paid Family Leave — public-affairs communications supporting a statewide policy program.

7. Channel V Media

Channel V Media’s published focus areas include B2B and consumer communications, technology, fintech, climate tech, food and beverage, and healthcare technology. Its services include media relations, strategic planning, thought leadership, and crisis PR. Channel V Media.

Specialties: B2B and consumer PR, technology, fintech, media relations, thought leadership

Case studies: Meatless Farm — built U.S. awareness and secured 135+ press placements in the first six months.

8. Coyne PR

Coyne PR describes itself as a full-service agency, with public relations, digital marketing, influencer and social media, content, and generative engine optimization among its listed capabilities. Coyne PR.

Specialties: Consumer PR, corporate communications, crisis communications, digital, influencer and social media

Case studies: Christopher and Dana Reeve Foundation’s “Big Idea” campaign — a campaign that helped spark a movement for people living with spinal cord injuries.

9. Development Counsellors International (DCI)

DCI is a specialist marketing firm for destinations, economic development organizations, and talent attraction programs. Its focus on place marketing may make it a better fit than a general corporate PR firm for those briefs. DCI.

Specialties: Destination marketing, economic development, talent attraction

Case studies: Expedia Group — repositioned the company in Canada as a technology solutions provider, beyond travel transactions.

10. Fenton

Fenton describes itself as a social-good communications agency. Its services include strategic communications, advertising, creative, digital, crisis management, and fundraising; its focus areas include healthcare, philanthropy, issue advocacy, and racial justice. Fenton.

Specialties: Social-good communications, issue advocacy, healthcare, philanthropy, crisis communications

Case studies: New York City voter-turnout campaign — used audience modeling and multilingual outreach to support voter participation.

11. FGS Global

FGS Global describes its work as strategic communications and leadership advisory, with services in crisis and issues management, public affairs, strategy and reputation, and transaction and financial communications. FGS Global.

Specialties: Strategic communications, crisis and issues, public affairs, reputation, financial communications

Case studies: JDE Peet’s acquisition — trade coverage reported FGS Global media work around the transaction.

12. FINN Partners

FINN Partners lists public relations alongside corporate communications, crisis communications, digital marketing, public affairs, and investor relations. FINN Partners.

Specialties: Public relations, corporate and crisis communications, public affairs, investor relations, digital marketing

Case studies: Walgreens clinical-trials business launch — developed the brand platform, messaging, and go-to-market strategy.

13. Goldin Solutions

Goldin Solutions lists corporate media engagement, reputation management, and crisis communications among its services, with experience supporting leadership teams on complex communications issues. Goldin Solutions.

Specialties: Corporate media engagement, reputation management, crisis communications

Case studies: Transportation data company — a public client example covering PR and marketing support.

14. Gregory

Gregory lists media relations, content marketing, creative, digital, media training, and reputation management among its services. Its sector experience includes financial services, technology, healthcare, real estate, education, and nonprofits. Gregory.

Specialties: Media relations, content, digital, reputation management, financial services, technology and healthcare

Case studies: One Rangers Way — a real-estate client example from Gregory’s published work.

15. Hunter PR

HUNTER describes itself as an integrated marketing and PR firm. Review its current practice areas and proposed account team. HUNTER’s practice areas.

Specialties: Integrated PR and marketing, consumer communications, brand campaigns

Case studies: TurboTax’s 360-March Madness campaign — an example of integrated brand and event marketing.

16. M Booth

M Booth presents itself as a creative marketing, public relations, and corporate agency. Its capabilities may suit communications needs that combine PR with creative or marketing work. M Booth.

Specialties: Public relations, corporate communications, creative marketing

Case studies: Avery Dennison’s Embelex rebrand — integrated positioning, content, and launch work generated 2,000 leads and helped secure an NFL partnership within six months.

17. MikeWorldWide

MikeWorldWide describes itself as a reputation-first communications agency. Its capabilities include corporate communications, crisis and issues management, public affairs, employee communications, consumer communications, and social and influencer strategy. MikeWorldWide.

Specialties: Corporate and consumer communications, crisis and issues, public affairs, employee communications

Case studies: Red Lobster — reputation and brand communications during the company’s Chapter 11 filing.

18. Milk & Honey PR

Milk & Honey describes its work as purpose-led PR and communications for growing brands. Milk & Honey PR.

Specialties: Purpose-led PR, corporate communications, reputation, B2B

Case studies: Luker Chocolate — refreshed media storytelling, reaching 3.5 million across trade titles and increasing referrals by 98%.

19. Montieth & Company

Montieth & Company describes itself as a global PR and communications agency. Its practice areas include corporate and financial communications, crisis and issues management, public affairs, litigation PR, and brand communications. Montieth & Company.

Specialties: Corporate and financial communications, crisis and issues, public affairs, litigation PR

Case studies: Positioning a legal-tech leader through thought leadership — strengthened visibility for a global legal-technology company.

20. Prosek Partners

Prosek Partners describes its work as integrated marketing and communications for complex businesses. Its capabilities include strategic communications and PR, investor relations, public affairs, special situations, and digital and paid services. Prosek Partners.

Specialties: Corporate and financial communications, investor relations, public affairs, special situations

Case studies: Citi Prestige Card relaunch — partnered with The Points Guy to promote the card’s travel benefits.

21. RF|Binder

RF|Binder describes itself as an integrated communications and consulting firm. Its services include corporate and marketing communications, crisis communications, B2B and B2C marketing communications, and research. RF|Binder.

Specialties: Corporate and marketing communications, crisis communications, B2B and B2C

Case studies: Prometric — repositioned a traditional testing provider as a technology-driven digital-assessment brand.

22. The TASC Group

The TASC Group is a PR and communications agency for nonprofits, social justice, and advocacy organizations. Its services include media relations, storytelling, crisis communications, community outreach, and event management. The TASC Group.

Specialties: Nonprofit, social justice and advocacy communications, media relations, crisis communications

Case studies: Waterford.org — an education-sector example in TASC’s PR and communications portfolio.

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23. UpSpring PR

UpSpring focuses on the built environment, including architecture firms, interior design studios, and building product manufacturers. Its services span public relations, brand positioning, content, marketing, and web design. UpSpring.

Specialties: Architecture, design and built-environment PR, branding, content and marketing

Case studies: Teknion — UpSpring reports $1.7 million in revenue from $17,000 in ad spend for this client engagement.

How to choose a PR firm in New York

Start with the outcome you need: media coverage, reputation support, investor communications, public affairs, a product launch, or a sector-specific campaign. Then ask each agency for relevant work, the senior people who will lead the account, the proposed scope, reporting measures, and any conflicts with your category.

Compare proposals against the same brief. Look beyond agency size or awards and confirm what work is included, what is billed separately, how success will be measured, and who will be available day to day. Ask which team will staff the work and who will be available day to day.

Frequently asked questions

How do I choose a PR firm in NYC?

Use this guide as a starting point, not an independent ranking. Avenue Z publishes it and appears first because of that relationship; the remaining agencies retain the article’s existing order and are unranked. Choose based on the work you need and the agency’s relevant experience, then review comparable case studies, confirm scope and fees, and agree on how results will be reported.

What services do NYC PR firms offer?

Services vary by firm and can include media relations, corporate communications, crisis communications, public affairs, investor relations, content, and digital marketing. Check the agency’s current service list and confirm which capabilities are included in your proposed scope.

What should I include in a PR agency RFP?

Include your business objective, audience, markets, timing, budget range, required services, approval process, and success measures. Ask agencies to identify the proposed team, relevant work, fees, assumptions, and what is outside scope.

Elevating Your Brand

From creative campaigns to smart communication strategies, NYC’s top agencies consistently deliver great results. If you’re looking to boost your brand’s presence, Avenue Z is here to help. Reach out to us, and let’s work together to take your brand to the next level!