CROSSNET

Outdoor Game Brand Increases Revenue by 691%

/ABOUT CROSSNET

Industry

Outdoor Recreation

Story

CROSSNET is an innovative outdoor game that combines volleyball with a four-square setup, creating a unique and engaging activity for players of all ages.

After 60 Days of Working with Avenue Z

Increase in Revenue

Increase in Conversion Rate

Increase in Facebook Revenue

The Challenge

CROSSNET was experiencing a significant downturn in website traffic (69% drop) and sales (76% drop) before engaging with Avenue Z. The company struggled to identify and target its ideal customer, leading to inefficient ad spend and poor returns. Additionally, their website’s conversion rate and AOV were low, limiting their ability to turn visitors into paying customers.

The Approach

Avenue Z took a data-driven approach to identify CROSSNET’s ideal customer profile, focusing on a target demographic of women aged 35+, likely mothers or aunts purchasing the game for children. We revamped existing ad creatives and incorporated messaging that highlighted the benefits of reducing children’s screen time, resonating with the target audience. Additionally, we optimized CROSSNET’s website to improve conversion rates and increase AOV by introducing post-purchase upsells.

THE CROSSNET STRATEGY

How We Turned Around CROSSNET’s Performance

Ideal Customer Profile Development

By honing in on a 35+ female demographic, we tailored CROSSNET’s advertising to maximize returns from a previously tight budget. Repurposing struggling creatives with a family-oriented message helped us quickly scale successful campaigns.

Creative Content Development

We revamped existing video content to emphasize the game’s versatility beyond the beach, showing it in backyards to broaden its appeal. The ads focused on the high screen time of children, creating a compelling problem/solution narrative that resonated with the core audience.

Website Optimization

We improved the website’s user experience to drive conversions and increase AOV. Enhancements included clearer calls-to-action, optimized post-purchase upsells, and custom funnels. This resulted in a 392% increase in conversion rates and higher customer value.

Website Traffic Growth

By refining our ad placements and strategies, we reversed the traffic decline, achieving a 362% increase in website visitors within 60 days. Our tailored campaigns ensured that the traffic was not only higher but also more targeted and engaged.

The targeted, data-driven approach resulted in a significant turnaround for CROSSNET, turning their off-season challenge into a growth opportunity.