Marketing Innovation at FounderMade’s DTC Exec Summit

Get a sneak peek into the FounderMade DTC Executive Summit NYC on June 5th, at the legendary 22 Vanderbilt, where founders and industry leaders like Jonathan Snow share strategies in DTC marketing innovation.

Join Avenue Z and over 100 DTC brands at the FounderMade Executive Summit NYC, happening on June 5th at the prestigious 22 Vanderbilt in New York City. This event promises to be a pivotal gathering for DTC founders, innovators, and marketers, like Jonathan Snow, Chief Innovation Officer at Avenue Z. In the Marketing Innovation panel, he will be sharing performance-proven insights and favorite sources for DTC marketing innovation. Here’s a sneak peek at some of the topics that the brand and marketing expert panel will cover:

1. Navigating the Social Commerce Evolution

The summit will dive deep into the transformative rise of platforms like TikTok and YouTube in commerce. As these platforms introduce groundbreaking shopping features, understanding their impact will be crucial for brands aiming to leverage new consumer buying habits.

2. Redefining Influencer Marketing

Influencer marketing is undergoing a significant transformation, shifting towards a performance-driven model. Learn how top brands are now using commission-based systems to drive sales, ensuring a higher ROI for their influencer strategies.

3. Leveraging AI in Digital Advertising

Artificial Intelligence (AI) is reshaping how brands create and optimize their advertising strategies. Our expert panels will discuss the latest AI tools that enhance ad targeting and content creation, ensuring your brand stays ahead in the highly competitive digital landscape.

4. Building Brands for the Long Haul

The summit will explore strategies for sustainable brand growth, contrasting quick, direct-to-consumer tactics with long-term brand building. Discover how to create activations that not only capture attention but also build lasting loyalty.

5. Revitalizing Physical Retail

Despite the growth of digital, physical retail experiences remain vital. Hear from leaders who successfully integrate physical spaces into their retail strategy, enhancing brand visibility and consumer engagement.

6. Enhancing Quality of Consumer Engagement

Quality engagement is more important than ever. Learn from case studies where brands have fostered deep connections with their audience, transforming customer interactions into meaningful relationships that boost brand advocacy.

7. Navigating Marketing Regulations

Particularly for brands in challenging sectors like lingerie or wellness, understanding and navigating regulatory landscapes is crucial. Gain insights into effective marketing while adhering to industry regulations, safeguarding your brand’s reputation.

8. Creating Holistic Customer Experiences

The panel talk will highlight innovative ways to mirror the charm of physical stores in digital spaces, enhancing online consumer experiences. From data-driven insights to creative storytelling, learn how to make every touchpoint with your customer exceptional.

9. Data-Driven Insights for Strategic Decisions

Discover how leading companies use advanced data analytics to drive decision-making. From customer lifetime value to profitability analysis, equip your business with the tools needed to analyze and act on complex data.

10. Storytelling as a Brand Differentiator

In today’s market, a compelling story can set your brand apart. Our speakers will discuss how to craft narratives that resonate with audiences, making your brand not just seen but remembered.

The Speakers

We are especially proud to feature Jonathan Snow, Chief Innovation Officer at Avenue Z, as a panelist at this year’s summit. With his rich background as a founder of four direct-to-consumer (DTC) brands and a digital marketing agency, Dr. Snow brings a performance-proven, analytical perspective on marketing innovation. His insights on what works and what doesn’t are invaluable for any brand looking to enhance their marketing strategies.

Joining him on stage are other DTC brand and marketing experts that provide a well-balanced view on the short and long of marketing innovation;

Why Attend?

The FounderMade Executive Summit isn’t just another industry event; it’s a breeding ground for innovative ideas and cutting-edge strategies. Scheduled at the iconic 22 Vanderbilt, this summit is your opportunity to network with thought leaders, engage with pioneers in marketing and digital commerce, and gain exclusive insights that could redefine how you approach your market strategies.

Whether you are looking to overhaul your digital strategy, enhance your brand presence, or navigate new marketing regulations, the FounderMade Executive Summit NYC offers the knowledge and connections you need to succeed. Join us on June 5th for a day of learning, innovation, and networking.

Secure your spot today and be part of the future of commerce and branding. Visit FoundersMade Executive Summit NYC for registration details and more information, or Contact Us for a special guest discount code. See you at 22 Vanderbilt!

More from Avenue Z

  • Nneka Etoniru speaking on a panel at Fintech Islands 2025.

    Fintech Islands 2025: Trust, Tech and Transformation

    At Fintech Islands 2025, global financial leaders explored how AI, decentralized finance, and new media are reshaping financial services,…

    Link

    3 min read

  • Digital Wall Displaying a Network of Videos and Images. Social Media and Online Content Sharing.

    Legacy Media Isn’t Dead, It’s Ready for Repositioning with Jeffrey Herzog

    Legacy media isn’t dead; it’s evolving. In Forbes, Avenue Z’s Jeffrey Herzog explains why brands shouldn’t abandon traditional outlets…

    Link

    3 min read

Recommended reads

  • Nneka Etoniru speaking on a panel at Fintech Islands 2025.

    Fintech Islands 2025: Trust, Tech and Transformation

    At Fintech Islands 2025, global financial leaders explored how AI, decentralized finance, and new media are reshaping financial services,…

    Link

  • Digital Wall Displaying a Network of Videos and Images. Social Media and Online Content Sharing.

    Legacy Media Isn’t Dead, It’s Ready for Repositioning with Jeffrey Herzog

    Legacy media isn’t dead; it’s evolving. In Forbes, Avenue Z’s Jeffrey Herzog explains why brands shouldn’t abandon traditional outlets…

    Link

  • A visually captivating depiction of digital transformation for the next-gen technology era, crafted with impeccable realism and perfect lighting, symbolizing the evolution and integration

    This Week in the Press: The Trends Driving Finance, Tech, and Digital Growth | Vol. 1

    From fintech reshaping financial planning to digital media firms expanding their reach, this week’s headlines highlight the companies setting…

    Link

  • Post Malone and Shane Gillis at a doorway with a box of Bud Light.

    The 10 Best Super Bowl Ads of All Time

    For some, the Super Bowl is about football. For others, it's about wings, beer, and yelling at the TV.…

    Link

Connect With Us

Stay in touch. Discuss your needs with us and see how we can help.