HEALTHCARE MARKETING & PR SERVICES

Healthcare / HealthTech
Public Relations

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/ABOUT US

For three decades, our team has helped companies get discovered—delivering the right message, to the right audience, at the right time.

Our strategic communications practice is built on intellect, artistry, and deep expertise. We translate business goals into narratives that shape reputation, spark action, and influence outcomes.

The Industry

Healthcare and healthtech have transformed in recent years, with advancements in AI, connected devices, and new care models creating both opportunity and complexity. In a space where trust and credibility are critical, clear communication makes all the difference.

Whether you’re a startup improving access to care or an established provider navigating regulation and competition, Avenue Z delivers strategic PR and marketing that build influence and drive results.

The Challenge

Healthcare and healthtech brands face a unique set of communications challenges:

Earning trust in a space where accuracy and credibility are non-negotiable.
Translating complex science and technology into clear, compelling stories.
Standing out in a crowded field of innovators and legacy players.

Our team helps you navigate these hurdles with strategies that build authority, reach key decision-makers, and support long-term business growth.

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What We Do

Crisis Management

Protect your brand’s reputation with our expert crisis management services. We provide crisis preparedness planning, rapid response strategies, and reputation protection to ensure your brand navigates crises effectively and maintains public trust.

Financial Communications

We help shape and share your financial story with clarity and credibility. From earnings scripts and investor decks to sentiment analysis and market messaging, our strategies build trust with stakeholders and support long-term value.

Public Affairs

Shape public perception and drive outcomes through data-driven insights and strategic public affairs communications. We help clients navigate complex environments, manage reputational challenges, and influence key stakeholders using crisis response, advocacy, and digital media.

Branding

Our brand strategy services help you create a clear, compelling narrative that differentiates your brand in the market. We focus on narrative development, market positioning, and visual identity design to ensure your brand stands out and resonates with your audience.

Thought Leadership

Position your brand and executives as industry experts with our thought leadership services. We create high-impact content, secure speaking engagements, and leverage media opportunities to build your brand’s authority and trust.

Corporate Communications

We align your internal and external messaging to foster a positive culture and maintain a strong public image. Our services include internal communications, external messaging, and change management communication to ensure consistency and effectiveness across all channels.

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Why Avenue Z for Healthcare PR & Media?

Healthcare Industry Expertise

Our team brings a deep understanding of healthcare, healthtech, and life sciences—paired with hands-on experience across the ecosystem. From digital health startups to established providers and biotech innovators, we’ve helped companies communicate clearly in regulated, high-stakes environments. We understand the nuances of HIPAA, FDA, and payer/provider dynamics, and we craft strategies that align with both compliance needs and industry expectations.

Strategic Storytelling

In healthcare, it’s not enough to be innovative, you have to be understood. We specialize in translating complex science, clinical advancements, and technical solutions into narratives that connect with investors, patients, providers, and media. Whether through thought leadership, patient impact stories, or product communications, we help your brand build credibility and trust with the audiences that matter most.

Credible Visibility Where It Counts

Reputation is everything in healthcare. That’s why we focus on securing placements in trusted publications like STAT News, Modern Healthcare, Fierce Biotech, and Becker’s Hospital Review—alongside mainstream business outlets like Forbes, Axios, and Bloomberg. We also help place your brand on relevant conference stages, in award conversations, and in front of the right stakeholders to maximize your influence and reach.

Measurable Impact

We know how important it is to tie communications efforts to business goals. Whether you’re launching a new product, securing funding, expanding into new markets, or supporting M&A activity, our campaigns are built with KPIs in mind. From share of voice and media quality scoring to engagement and conversion tracking, we provide clear reporting that shows exactly how we’re moving the needle for your brand.