Health
From healthcare to healthtech, our health sector specialists build brands, drive awareness and bolster reputation with PR, performance media and digital marketing under one roof, one road – Avenue Z.
The Industry
The healthcare and healthtech industries are evolving rapidly, driven by the rise of digital health solutions and a growing demand for virtual care. This shift offers the potential to improve patient care, increase healthcare access, and enhance outcomes. Yet, challenges such as fragmented patient data, regulatory hurdles, and the need for inclusive, human-centered design remain. At Avenue Z, we empower companies to overcome these obstacles, using our expertise to foster healthcare accessibility and innovation, ensuring businesses can fully embrace the opportunities of digital health.
Powering the marketing for top health brands
Strategic Communications
A well-crafted digital marketing strategy is the cornerstone of any successful healthcare marketing campaign. We help you identify your target audience, set measurable goals, and choose the right channels to achieve maximum ROI.
- Audience Segmentation (Consumers, Providers, Investors)
We analyze your target market to create tailored strategies that resonate with different audience segments. - Goal Setting / KPI Performance Tracking
Our team helps you set realistic, measurable objectives aligned with your healthcare business goals. - Digital Marketing Channel Selection
We identify the most effective digital channels for your campaign, from social media to search engines, to ensure optimal reach and engagement.
Healthcare Expertise & Thought Leadership
Nneka Etoniru is an award-winning strategic communications advisor, leading healthcare, financial services, and technology clients on reputation management, navigating crises, and influencing target audiences.
Healthcare Expertise
KOL Engagement and Patient Retention Strategies
We collaborate with key opinion leaders (KOLs) to build trust and credibility in the healthcare community. Our patient engagement and retention strategies, such as Account-Based Marketing (ABM) and targeted email campaigns, ensure that patients remain connected and informed.
Data Protection and Privacy
Safeguarding patient data is paramount. Our data protection and privacy expertise ensures that your digital health initiatives adhere to the highest standards of confidentiality and security.
HIPAA-Compliant Partnerships
We understand the importance of data protection and privacy in healthcare. We work closely with partners who have a deep understanding of HIPAA regulations, ensuring that your data remains secure and compliant.
Ready to schedule a call with our experts?
Book some time with one of our Healthcare Marketing Strategists and we’ll show you exactly how we can help your brand grow to the next level online!
Connect With Us
Stay in touch. Discuss your needs with us and see how we can help.