Digital visionary Jeffrey Herzog today announced the launch of the Avenue Z Network, a new strategic communications and media consultancy. Avenue Z’s mission is to build and scale the next generation of integrated communications with public relations and digital media solutions for growth-driven brands.
“Avenue Z will bring together the world’s most talented publicists, content creators, media buyers, marketers and data analysts to craft narratives that move the needle for business growth. Now more than ever, companies need to measure their brand authority in the marketplace, and Avenue Z will do that through a direct relationship with the C-suite, acting as an extension of their business teams for all things public relations and marketing,” said Herzog.
Funded by Herzog and Baleon Capital, a private equity fund focused on B2B tech-enabled services, Avenue Z is actively executing an acquisitive and organic growth strategy to bring together leading public relations and digital media firms to offer end-to-end services, backed by analytics and data science.
“We’re excited to partner with Jeff to support his vision to transform the strategic communications landscape,” said Jon Kaiden, Chairman and Managing Partner of Baleon Capital. “Jeff’s ability to inspire team members and founders to drive towards a north star mission and create enterprise value is unquestionable. Given his track record, he will attract the highest performing talent to Avenue Z.”
As one of the most influential leaders in digital marketing, Herzog has inspired thousands of team members and clients alike —including over 75 of the Fortune 500.