Expertise

Jeffrey Herzog is a digital visionary, having established the search marketing industry before Google was Google. As one of the most influential leaders in digital marketing, Herzog has inspired hundreds of team members and clients alike —including more than 75 of the Fortune 500. Throughout his career, Herzog’s companies have been the go-to teams for their culture, energy and focus on results.

Herzog’s first start up, iCrossing, was built from scratch into a global company with 17 offices and over $140M in annual revenue before being acquired by Hearst Magazines in 2010 for $450M, including a $125M earn-out. Herzog also acquired numerous companies both nationally and internationally including NewGate Internet (San Francisco), Proxicom (VA), Spannerworks (UK) and 3G Net (Munich). Herzog raised over $100M in venture capital from firms including RRE Ventures, OAK Investment Partners, Generation Partners and Goldman Sachs.

David Corchado is a visionary digital media innovator with a track record spanning two decades at the forefront of data analytics and consumer behavior. His expertise encompasses global leadership in technology, strategy, product development, data science, and marketing, making him the driving force behind Avenue Z’s transformative omni-channel experience.

Renowned for recognizing and capitalizing on emerging trends within the agency space, David has consistently executed digital strategies that elevate the consumer experience. Over the years David has been part of founding teams that have advanced the mar-tech landscape and revolutionized paid media targeting, paving the way for modern data personalization. Along the way, David’s solutions have earned numerous patents and garnered acclaim from industry authorities Forrester and Gartner.

In his current role as Chief Strategy & Technology Officer at Avenue Z, David leads the company’s internal corporate strategy and spearheads all technology, marketing and M&A initiatives. With an unwavering commitment to excellence, he oversees the design and development programs for a diverse portfolio of major clients.

Prior to joining Avenue Z, David held the position of Chief Digital Officer at Investis Digital (IDX), a globally renowned B2B communications firm. During his tenure, he led technology strategy and product development teams, catering to a roster of major clients including Ocado, Rolls-Royce, Sanofi, GSK, Lowes, Anglo-American, Vodafone, and Puma. Before his tenure at Investis, David held leadership roles at Hearst Magazines, iCrossing, TBWA\Chiat\Day, Agency.com, and IBM.

Jessica Schaefer advises CEOs and investors on reputation management and organic growth through strategic communications. Schaefer founded Bevel to address the gap in venture and tech communications.

Schaefer has experience leading public relations for global, financial organizations, including Point72, a family office managing the assets of Steven A. Cohen. She also managed communications for the firm’s venture capital arm, Point72 Ventures, and helped its portfolio companies, early-stage startups, with their marketing and brand development initiatives.

Prior to Point72, Schaefer worked at Moody’s Analytics, a sister company to the credit-ratings agency, which specializes in risk management. While there, she worked in various roles across marketing and sales from Head of Communications to Relationship Manager for our Global Sales team.

Schaefer started her career at a financial communications firm in 2008. Her clients included Jefferies, OppenheimerFunds, RBC, and RBS, among others.

Dr. Jonathan Snow is the COO and Founder of The Snow Agency. Jonathan has an interesting background in that it blends two entirely different skill sets: digital marketing and dentistry. Jonathan earned his Bachelor of Science degree at Ramapo College of NJ and subsequently his Doctor of Dental Medicine degree at Rutgers University, where he finished top 5 in his class of over 100 doctors. After dental school, he served Active Duty as a General Dentist and Captain for three years in the US Air Force. Following his military service, Dr. Snow specialized in Orthodontics, where he attended a 3-year residency program at Maimonides Medical Center in Brooklyn, NY.

During his time as a dentist and orthodontist, he initially took up digital marketing as a hobby, which subsequently turned into much more. Dr. Snow initially started as the top-earning marketer for Caffeine Digital, a multi-million dollar digital marketing company, where he formed numerous impactful relationships with influencers and celebrities and was eventually elevated to manage hundreds of marketers beneath him. Utilizing this digital marketing experience, he co-founded and launched several e-commerce stores, generating over $50M in revenue in just 3 short years, with his brother/partner Daniel Snow, eventually leading to the establishment of The Snow Agency, a full-service digital marketing agency.

Johnny Hughes has decades of experience helping enterprise brands enhance their online presence and achieve sustainable growth through innovative omnichannel marketing strategies. He founded the Zillas agency in 2007, orchestrating digital marketing solutions for diverse global organizations within the healthcare, fintech, manufacturing, technology, entertainment, and tourism sectors. Notable clients include AAA, Truist Bank, AdventHealth, Orlando Magic, Goodwill, Boys & Girls Club, and Piper Aircraft.

Hughes’ exceptional blend of creativity and forward-thinking innovation continue to position him as a thought leader, navigating through decades of transformative digital landscapes. Now, as the Chief Digital Officer for Avenue Z, he integrates marketing advancements from emerging technologies like Web3, Generative AI, and Web XR into his visionary approach to leading the digital delivery teams across the Avenue Z Network.

Morgan Borer is the Head of London and Partner at Bevel, a leading communications consultancy driving quantifiable results for clients in finance, tech, venture capital, consumer brands, entertainment and more. Bevel works with category-leading brands across sectors, with a business model that combines the power of influential storytelling with the analytical mindset of a start-up. As the firm’s first employee in March 2017, Morgan helped grow the firm from two to 45+ employees alongside Bevel’s founder and CEO, Jessica Schaefer, former Head of Communications for Steve Cohen’s Point72. Since inception, she’s helped grow Bevel’s client base to nearly 40 unique brands, including Acorns, Dave.com, Yieldstreet, Greycroft, Portage, Rally, Torch Capital and more.

Nneka Etoniru, Senior Director at Bevel is a crisis communications and reputation management expert. Her expertise includes protecting clients’ corporate reputations, providing high-level media strategy, elevating brand recognition and awareness, and navigating crises.

Nneka has secured feature stories on her clients in top-tier publications, including Axios, Bloomberg, Forbes, Fortune, and Wall Street Journal.

With over 15 years of experience in business development, account management, and collaboration with more than 800 brands, including Merrill Lynch, Gartner and the NFL, Kathryn reliably delivers exceptional results for clients in the B2B industry.

With a deep understanding of challenges that mid-size and enterprise businesses face with their marketing strategies, she posses a unique ability to develop solutions that yield measurable outcomes to ensure business growth.

Kathryn has a true passion for helping businesses gain a competitive advantage in their digital marketing campaigns while ensuring they receive first-class customer service.

She continues to lead teams that provide unparalleled service with innovative solutions that bring measurable results impacting the top line revenue.

Bristol Jones is a seasoned Public Relations professional with a wealth of experience in bringing high-growth companies to market through earned media channels. With nearly a decade in the industry, Bristol has honed her expertise in crafting compelling narratives, managing media relations, and executing strategic PR campaigns.

Throughout her career, Bristol has successfully secured media coverage in top-tier publications, orchestrated impactful product launches, and effectively managed crisis communications for high-profile clients. She excels in developing strong relationships with key stakeholders, including journalists, influencers, and industry leaders, to ensure maximum visibility and positive brand positioning.

Bristol holds a Bachelor’s degree in Psychology from New York University and she has earned industry recognition for her work including PRWeek’s Women to Watch list for 2022 and Business Insider’s Rising Stars in PR for 2023. She is a trusted PR partner for companies seeking to enhance their brand image and reputation.

Mo is a Director at Bevel, where he heads strategic communications for the firm’s Fintech and AI practices. His expertise includes protecting clients’ corporate reputations, navigating crises, implementing and executing media strategies, and elevating brand recognition and awareness to support corporate objectives. 

Mo is trusted by leading executives, founders and investors to deliver results that protect reputation and support company growth, customer acquisition, recruiting, and fundraising.

Bethany Bell is a dynamic marketing executive with a proven track record of driving business growth and delivering exceptional results for global brands. With over a decade of experience in the industry, Bethany has cultivated a deep understanding of brand management, digital advertising, content creation, and integrated marketing communications.

With a diverse professional background, Bethany returned to education and graduated Summa Cum Laude from Rowan University, New Jersey with Bachelors in Marketing, Advertising, and Public Relations. It was there that she enhanced her industry experience and developed a solid foundation in marketing and business communication. Her passion for the industry led her to join The Snow Agency, a thriving performance marketing company, where she played a pivotal role in driving company growth and spearheading strategic initiatives.

During her tenure at The Snow Agency, an Avenue Z company, Bethany’s ability to combine analytical thinking with creative marketing communication strategies led to her success as a consultant for the agency’s portfolio of top clients. She provided invaluable insights and practical marketing solutions that propelled their clients to new heights of success, earning her a reputation as a trusted advisor and top performer in the agency.

In her current role, Bethany brings her wealth of experience and leadership to the table. She oversees strategic growth initiatives, identifying new market opportunities, and developing innovative strategies that drive revenue and client satisfaction. Bethany’s ability to navigate complex market landscapes and her keen eye for emerging trends have positioned the agency as a trusted partner for companies seeking to enhance their digital presence.

As Director of Strategy, Tina is a seasoned professional with a passion for integrated digital strategy and brand building. With a Master’s Degree in Business Administration and a Bachelor’s Degree in Public Relations, Advertising, and Writing, Tina brings a unique perspective to her work fueled by curiosity, determination and courage. She has worked with notable clients across various industries, leading teams that excel in defining clear brand messages and implementing digital sales funnels.

Outside of her professional pursuits, Tina is deeply involved in the advertising and marketing community. As the President of AAF Orlando, she actively contributes to the industry and has a strong network. Tina’s well-rounded background, strategic mindset, and dedication to helping businesses thrive make her a trusted partner for clients seeking innovative solutions and impactful brand strategies.

Elle has over ten years of experience in financial services and new business development. She served as a Senior Vice President and Director at Silicon Valley Bank in the Bay Area and LA, where she worked for nearly nine years. She worked with companies Series A through IPO in various sectors, including deep tech, fintech, enterprise software, and consumer. She provided close to $1B in loans during her time at SVB but became known for facilitating connections between founders and investors at events.

She holds a degree in Business Administration focusing on Finance and Marketing from Loyola University Chicago, where she was also a member of the D1 women’s basketball team and a recipient of the Horizon League Honor Roll and All-Academic Team awards.

Libbie is an Associate Director at Bevel specializing in Finance and Technology. Before joining Bevel, she was a Finance and Technology Director at Hiltzik Strategies. Libbie specializes in VC, creator economy, fintech, crisis communications, and executive thought leadership.

Prior to Hiltzik, Libbie was a Congressional Communications Director and campaign operative in Washington, DC. Libbie graduated from Pomona College with a B.A. in Politics.

Lisette Ortiz is an accomplished professional currently serving as the Finance/HR Manager at Designzillas, Orlando’s Top Digital Marketing Agency. With a wealth of experience in operations and human resources across diverse industries such as marketing, manufacturing, and landscaping, Lisette has honed her skills in various facets of HR.

Having spent years as an ‘HR Department of One,’ Lisette has gained invaluable expertise in all areas of HR management. From talent acquisition and onboarding to training, employee relations, performance management, leadership development, workers compensation, benefits administration, and safety protocols, Lisette has a comprehensive understanding of the HR landscape. Her ability to seamlessly handle multiple responsibilities and provide strategic HR guidance has been instrumental in driving organizational success.

Beyond her role at Designzillas, Lisette actively engages with the HR community and is highly regarded as a facilitator of workshops focused on relationship building. Her passion for nurturing collaborative environments shines through as she imparts her knowledge and expertise to others, helping them develop their skills and strengthen their professional relationships.

Lisette‘s dedication to continuous learning is evident in her involvement in the HR community and her commitment to staying updated on the latest industry trends. Her ability to blend her finance and HR expertise allows her to approach HR challenges with a holistic and business-minded perspective. Her active involvement in the HR community reflects her passion for continuously expanding her knowledge and making a positive impact in the field.

Lisette Ortiz is a highly respected HR professional who brings a wealth of experience and a genuine commitment to cultivating strong relationships in the workplace. Her multifaceted background, coupled with her dedication to empowering individuals and organizations, positions her as a valuable asset in the HR landscape.

As Director of Business Development and Strategic Alliances at Avenue Z, Annette brings a vast experience in all revenue generating roles in the digital marketing, ecommerce, entertainment and technology space.

Prior to Avenue Z, Annette was a founding member of The Snow Agency and Director of Marketing, developing their very first clients and the marketing team. She also served as Head of Partnerships at Stamped, an e-commerce SaaS company, building up their partner program to over $1M in revenue and 800 new partnerships in just 18 months. Her success has been driven by her ability to thrive on change, a relentless work ethic and loyalty to clients.

Passionate about living a healthy and active lifestyle, she played D1 collegiate basketball at Lafayette, and professional basketball in Israel for 3 ½ years on the league’s top team, Maccabi Ashdod.

Driven by strong content that inspires, persuades and converts, Danielle leverages her 14+ years of experience in content strategy and development to lead and challenge her talented team of storytellers. Her drive to stay at the forefront of industry trends shows in her continuous hunger to explore new tools, attain new certifications and challenge stale processes. Through this approach, she’s helped ensure her department continuously stays at the cutting edge of content marketing innovations and ahead of the competition.

One of Danielle’s notable achievements in her career has been her development of a highly effective, hands-on internship program. Through her efforts, the program has successfully generated multiple full-time employees over the years who are still key players within the organization to this day. Additionally, she is very active with volunteer work within the Advertising and Public Relations program at UCF (her alma mater) leading workshops, participating in round-table events and being a mentor, which has contributed to significant brand awareness for the next generation of local talent to Avenue Z.

Jon Kaiden is the Founder, Chairman and a Managing Partner of Baleon Capital.  Jon has more than 20 years of experience as an investor in high growth business and has a domain expertise in marketing tech and research technology.​

​Jon has been investing in marketing technology since the early 2000s and was an early investor in iCrossing (acquired by Hearst), was the first institutional investor in Lucid (acquired by Cint), and has invested in several other companies that are driving the confluence of technology, analytics and marketing/communications.  

Shane Kim is a Managing Partner of Baleon Capital. He has over 20 years of experience as a growth equity investor, board member and trusted advisor to numerous companies at the early growth stage.

Shane serves on the boards of Shadowbox, Slick, Avenue Z, and Fingercheck.  Previous board positions include Bluefin Payments, Ingo Money, Masterplan (acquired by Berkshire Partners), New Horizons (acquired), Planet Payment (NASDAQ: PLPM, Lead Independent Director; acquired by Fintrax Group), Santa Rosa Holdings, Vantage Oncology (acquired by McKesson), and Viventium Software (Acquired by LLR Partners).

Shane began his investment career at Camden Partners, a growth equity firm he joined in 1999 as an Analyst. He became a Partner and Managing Member in 2007 and during his 17-year tenure, he participated in 22 transactions, 11 of which he led or co-led.

Prior to Baleon Capital, Shane co-founded Island Peak Capital, an advisory firm focused on optimizing growth through a proven operating approach.  Shane graduated from the University of Maryland with a B.S. degree in Finance and Management Science and Statistics.

As a Board Member and Chair of the Finance Committee, Mike is responsible for assisting the Board of Directors in establishing financial goals and objectives, review and approval of the annual budget to present to the full board, establish and manage funding strategies and  fulfilling the Company’s oversight responsibilities with respect to monitoring and oversight of the Corporation’s financial resources including its capital management.

His career spans more than 25 years of varied experience in financial management, business leadership, mergers and acquisitions and corporate strategy. Throughout his career he has completed over 30 acquisitions and led and completed capital and debt raises of over $400M.

​Mike holds an MBA in Finance and a BBA in Accounting from Hofstra University. He is a CPA and since 1999 has served on the Board and chairs the audit and compensation committees of Manhattan Bridge Capital, a publicly traded REIT.

Jessica Schaefer advises CEOs and investors on reputation management and organic growth through strategic communications. Schaefer founded Bevel to address the gap in venture and tech communications.

Schaefer has experience leading public relations for global, financial organizations, including Point72, a family office managing the assets of Steven A. Cohen. She also managed communications for the firm’s venture capital arm, Point72 Ventures, and helped its portfolio companies, early-stage startups, with their marketing and brand development initiatives.

Prior to Point72, Schaefer worked at Moody’s Analytics, a sister company to the credit-ratings agency, which specializes in risk management. While there, she worked in various roles across marketing and sales from Head of Communications to Relationship Manager for our Global Sales team.

Schaefer started her career at a financial communications firm in 2008. Her clients included Jefferies, OppenheimerFunds, RBC, and RBS, among others.

Dr. Jonathan Snow is the COO and Founder of The Snow Agency. Jonathan has an interesting background in that it blends two entirely different skill sets: digital marketing and dentistry. Jonathan earned his Bachelor of Science degree at Ramapo College of NJ and subsequently his Doctor of Dental Medicine degree at Rutgers University, where he finished top 5 in his class of over 100 doctors. After dental school, he served Active Duty as a General Dentist and Captain for three years in the US Air Force. Following his military service, Dr. Snow specialized in Orthodontics, where he attended a 3-year residency program at Maimonides Medical Center in Brooklyn, NY.

During his time as a dentist and orthodontist, he initially took up digital marketing as a hobby, which subsequently turned into much more. Dr. Snow initially started as the top-earning marketer for Caffeine Digital, a multi-million dollar digital marketing company, where he formed numerous impactful relationships with influencers and celebrities and was eventually elevated to manage hundreds of marketers beneath him. Utilizing this digital marketing experience, he co-founded and launched several e-commerce stores, generating over $50M in revenue in just 3 short years, with his brother/partner Daniel Snow, eventually leading to the establishment of The Snow Agency, a full-service digital marketing agency.

Ivan Kan is the Co-Founder of Crowdcreate, one of the leading Growth Marketing agencies ranked by Forbes, CoinBureau, and others. Ivan combines technology expertise with digital marketing strategies, having launched several companies including a medical breach detection software using AI and neural networks to learn staff behavior patterns to predict anomalies used today by hospitals and practices in the US.

During his time as CEO at Crowdcreate, Ivan launched and scaled some of the most successful projects from startup to enterprise attributing over $250 million in funding and sales for clients like Anker, Xioami, Renault, Solana, Sandbox, and TP-Link. Across the 500+ projects he has worked with, he has built one of the largest networks of influencers and key opinion leaders (KOL) in the Web3 and Web2 industry. He specialized in developing strategic content and publicity that drives true engagement and conversions. Ivan is an active investor in early stage companies focusing on Web3 and disruptive technologies.

Nneka Etoniru, Senior Director at Bevel is a crisis communications and reputation management expert. Her expertise includes protecting clients’ corporate reputations, providing high-level media strategy, elevating brand recognition and awareness, and navigating crises.

Nneka has secured feature stories on her clients in top-tier publications, including Axios, Bloomberg, Forbes, Fortune, and Wall Street Journal.

David Corchado is the Managing Partner at Avenue Z and leads all work in technology strategy, and Web/Application Development helping business and product leaders transform their organizations. By accelerating adoption of technology, AI and cutting-edge management practices, and by skilling-up the technology talent to adapt and thrive in a rapidly evolving environment, David helps tech-enable clients for the future. With an unwavering commitment to excellence and quality, he oversees the design and development programs for a diverse portfolio of major clients.

David has more than two decades of experience helping clients use digital technologies to drive innovation, transform customer experience, and improve productivity, while also building the organizational capabilities that create and sustain long-term impact and resilience. Renowned for recognizing and capitalizing on emerging trends within the digital media space, David has consistently executed business strategies that elevate the consumer experience.

Over the years David has been part of engineering teams that have advanced the mar-tech landscape and revolutionized paid media targeting, paving the way for modern data personalization. Along the way, David’s solutions have earned numerous patents and garnered acclaim from industry authorities Forrester and Gartner.

Johnny Hughes has decades of experience helping enterprise brands enhance their online presence and achieve sustainable growth through innovative omnichannel marketing strategies. He founded the Zillas agency in 2007, orchestrating digital marketing solutions for diverse global organizations within the healthcare, fintech, manufacturing, technology, entertainment, and tourism sectors. Notable clients include AAA, Truist Bank, AdventHealth, Orlando Magic, Goodwill, Boys & Girls Club, and Piper Aircraft.

Hughes’ exceptional blend of creativity and forward-thinking innovation continue to position him as a thought leader, navigating through decades of transformative digital landscapes. Now, as the Chief Digital Officer for Avenue Z, he integrates marketing advancements from emerging technologies like Web3, Generative AI, and Web XR into his visionary approach to leading the digital delivery teams across the Avenue Z Network.