Staying on top of the latest trends and innovations is crucial. Fortunately, you don’t have to go it alone. In 2024, top tech influencers are your strategic allies for marketing development endeavors, whether it’s launching a product, exploring new markets, or connecting with existing consumers. Here’s a list of influential technology voices leading the charge in the new year.
Table of Contents
Exploring Tech Influencers: Answers to Key Questions
Before we dive into the influential world of tech, let’s address some fundamental questions:
- Who Are the Leading Tech Influencers?
- What Constitutes Technology, with Real-world Examples?
- How Can You Become a Tech Influencer?
- What Exactly Does a Tech Influencer Do?
- What Role Do Tech Influencers Play?
- How Can You Establish Yourself as a Tech Influencer on Instagram?
- How Can You Become a Technical Influencer on Twitter?
Meet the Top 20 Tech Influencers for 2024:
Mark Rober
- YouTube Subscribers: 28.7M
- Instagram Followers: 1.5M
- Bio: Former NASA engineer. Current CrunchLabs founder and friend of science. Rober’s channel covers all things science, engineering, and DIY technology.
Linus Tech Tips
- YouTube Subscribers: 15.4M
- Instagram Followers: 1.4M
- Bio: Linus Tech Tips is a passionate team of “professionally curious” experts in consumer technology and video production who aim to educate and entertain.
Casey Neistat
- YouTube Subscribers: 12.6M
- Instagram Followers: 3M
- Bio: Casey Owen Neistat is an American YouTuber, filmmaker, vlogger, and co-founder of Beme, later acquired by CNN. In 2018, he launched 368, a creative hub for collaboration. Neistat’s channel covers everything from personal vlogging stories to AI-powered electric shoes to pop culture and politics.
Tech Burner
- YouTube Subscribers: 11.2M
- Instagram Followers: 4.1M
- Bio: Merging tech and lifestyle, Tech Burner is a channel by Shlok Srivastava – the founder of phone accessory brand Layers and apparel brand Overlays Clothing.
Marques Brownlee (MKBHD)
- YouTube Subscribers: 18M
- Instagram Followers: 4.6M
- Bio: Marques Brownlee, also known as MKBHD, is an American YouTuber famous for tech videos and the Waveform podcast.
Michael Reeves
- YouTube Subscribers: 7.14M
- Instagram Followers: 1.1M
- Bio: Michael Reeves is an American YouTuber and Twitch streamer whose channel perfectly combines humor and technology. He is also a member of OfflineTV, a group of content creators who started out in gaming.
ColdFusion
- YouTube Subscribers: 4.68M
- Instagram Followers: 20.1K
- Bio: Dagogo Altraide, is the creator and narrator behind ColdFusion. His channel provides viewers with the latest in Big Tech news.
ZONEofTECH
- YouTube Subscribers: 1.49M
- Instagram Followers: 85.9K
- Bio: ZONEofTECH, run by Romanian YouTuber and Content Creator Daniel Rotar, is one of the largest technology and influencer channels in the UK. It covers all of the latest technologic gadgets, from Nintendo to Apple and PlayStation.
Max Tech
- YouTube Subscribers: 1.16M
- Instagram Followers: 3K
- Bio: Max Tech specializes in reviewing tech gadgets, namely phones and laptops, comparing and evaluating similar products based on price and performance.
Tim Schofield
- YouTube Subscribers: 865K
- Instagram Followers: 54.6K
- Bio: Tim Schofield‘s channel focuses on informative, unbiased tech content, showing off the latest in technology goods including phones, PCs, and TVs.
Tech Timmers
- YouTube Subscribers: 461K
- Instagram Followers: N/A
- Bio: Tech Timmers is a channel where you can find all things “tech news and leaks, comparisons, unboxings, durability and speed tests, etc., mostly with smartphones and their accessories.”
Techtesters
- YouTube Subscribers: 269K
- Instagram Followers: 71.4K
- Bio: Techtesters, created by Nada Overbeeke, is a channel dedicated to in-depth reviews on gaming components, monitors, SSDs, laptops and more.
The YouTube Tech Guy
- YouTube Subscribers: 394K
- Instagram Followers: 10K
- Bio: The YouTube Tech Guy, led by tech influencer and expert Ricky Perez, is a “technology-focused YouTube channel dedicated to bringing you the latest news, reviews, comparisons, and tutorials on consumer electronics.”
UFD Tech
- YouTube Subscribers: 805K
- Instagram Followers: 13K
- Bio: Headed by Brett Stelmaszek, UFD Tech specializes in hot tech news, cryptocurrency and mining, PC builds, and more.
MW Technology
- YouTube Subscribers: 331K
- Instagram Followers: N/A
- Bio: MW Technology specializes in comparisons, full reviews & unboxings of the latest technology gadgets.
Samuel Lewis
- YouTube Subscribers: 753K
- Instagram Followers: N/A
- Bio: Samuel Lewis offers thorough unboxing and in-depth reviews across a diverse range of tech products, encompassing everything from speakers and phones to toothbrushes and mice.
Becoming a Tech Influencer: The Path to Success
Becoming a tech influencer is a dedicated journey:
- Authenticity: Create a genuine persona on social media platforms to build trust with your audience.
- Multichannel Presence: Be active on multiple platforms to reach a broader audience.
- Uniqueness: Stay true to your unique voice and vision, setting you apart from others.
- Transparency: Honesty is key in building credibility and maintaining trust with your followers.
Connect with Tech Influencers for Your Project
If you’re in search of top tech influencers to elevate your project, consider collaborating with Avenue Z. As a strategic communications and marketing advisory firm, we specialize in helping brands gain exposure, boost sales, generate buzz, acquire users, and grow online communities. Learn more about our influencer marketing approach here or reach out.
