FINTECH PR & MARKETING SERVICES

Fintech PR & Marketing Agency

Fintech PR and Marketing Services

Standing out means more than just having a great product—it’s about building trust, shaping perception, and creating meaningful connections. Avenue Z partners with leading fintech companies to craft dynamic communication strategies that amplify your voice, establish your authority, and drive growth.

Whether you’re an early-stage company revolutionizing payments or a seasoned player looking to dominate new markets, we deliver results-driven PR and marketing that make an impact.

Tech, finance, innovation coverage

The Fintech Challenge

Fintech blends complex technologies with consumer-focused solutions, presenting unique challenges:

Breaking through the noise in a crowded marketplace.
Building trust in a highly-regulated, security-conscious environment.
Establishing thought leadership in a rapidly shifting digital landscape.

Our tailored strategies address these hurdles by positioning your brand as an industry leader, connecting with target audiences, and delivering tangible results.

Shaping The Fintech Conversation

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Can I donate my private stock to charity? This new Daffy program gives employees easier options

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Venture studio Diagram expands into climate tech with oversubscribed fund

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AI Briefing: Why Walmart is developing its own retail-specific AI models

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Bitcoin Miners Are Pivoting to AI to Survive. Core Scientific Entered the Race Years Ago

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These AI tools can make filing your taxes less of a nightmare

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Bets Are In, But the Fed’s Still Running the Casino

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You’re probably ageist. Here are 4 reasons you should care—and how you can change

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VCs Think Rate Cuts Could Help Lending FinTechs

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Bourbon & Blockchain: The Future Of Rare Whiskey Trading

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The Long-Awaited Rate Cut Is Here. Here’s What That Means for Your Wallet

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Bitcoin network hits record level of power, but falling profits push miners to AI

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First impressions of OpenAI o1: An AI designed to overthink it

Why Avenue Z for Fintech PR & Media?

Fintech Industry Expertise

Our team combines deep knowledge of fintech, finance, and emerging technologies with hands-on experience across the sector. From payments and lending to blockchain, insurtech, and wealth management, we’ve worked with companies at every stage of growth. We understand the unique challenges fintech companies face, whether it’s navigating regulatory landscapes, communicating complex technologies, or standing out in competitive markets. Our expertise ensures your brand’s messaging aligns with industry expectations while differentiating you from the competition.

Strategic Storytelling

Fintech success hinges on simplifying the complex and connecting with the right audiences. We excel at transforming technical jargon into impactful narratives that resonate with both B2B stakeholders, such as investors and partners, and B2C audiences, like end-users and customers. Through a mix of thought leadership, product storytelling, and market positioning, our campaigns ensure your brand is seen as an authority while remaining accessible and relatable.

Targeted Placements & Credibility

Securing visibility in the right spaces is essential for fintech credibility. Our relationships with top-tier publications, including TechCrunch, Axios, Forbes, and industry trade outlets like American Banker and Payments.com, ensure your message reaches decision-makers. Beyond media, we specialize in positioning your brand at key fintech events like Money 20/20 and securing industry awards that solidify your reputation. By targeting the channels that matter most, we help establish your brand as a leader in the fintech ecosystem.

Results You Can Measure

In fintech, results are non-negotiable. Every campaign we design is driven by specific KPIs tailored to your goals—whether that’s increasing media coverage, generating qualified leads, improving investor visibility, or driving product adoption. With detailed reporting and analytics, we ensure you see the tangible impact of our efforts on your business growth and market presence. Our focus is on delivering measurable ROI that fuels sustained success.

Fintech PR & Marketing Services

Brand Strategy

Our brand strategy services help you create a clear, compelling narrative that differentiates your brand in the market.

Public Relations

Gain coverage in trusted publications and build relationships with journalists who matter in the fintech space.

Thought Leadership

Position your executives as go-to experts through strategic op-eds, podcast appearances, and speaking engagements.

Crisis Communications

Protect your reputation with proactive and responsive crisis management strategies.

Social Media Strategy

Drive engagement and build trust with tailored content for LinkedIn, Twitter/X, and beyond.

Content Studio

Develop whitepapers, blogs, and multimedia content that educate and inspire your audience.

Our Work

Leading Fintech PR, Strategic Communications, Media, & Creative

Fintech Insights

Bristol Jones

Top Podcasts for Fintech Brands: Level-Up Your Fintech PR Strategy

For fintech brands aiming to stand out — these are the podcasts that boost visibility, credibility, and connection with…
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5 min read
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Nov 6, 2024

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Blog
Hudson Miles

Top PR Firms Transforming the FinTech Industry

A strong PR strategy can be a game-changer. Whether you’re a startup disrupting financial services or an established player,…
Link

8 min read
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Oct 24, 2024

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Blog
Thomas Stern

Boost FinTech Authority: How PR and SEO Help Meet Google YMYL Standards

For fintech brands, standing out in a competitive market requires more than just innovation—it demands trust and credibility. By…
Link

6 min read
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Oct 10, 2024

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Blog
Hudson Miles

Our Top Picks: DC Fintech Week 2024

DC Fintech Week 2024 promises a dynamic lineup of panels and discussions centered around the latest innovations and challenges…
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4 min read
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Sep 19, 2024

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Blog, Events
Thomas Stern

Our Ultimate Guide to the Most Valuable FinTech Events in 2024-2025

The FinTech world is buzzing, and if you want to stay ahead of the game, you need to be…
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5 min read
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Aug 26, 2024

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Blog, Events
Thomas Stern

Personalizing FinTech: A Human-Centric Approach to PR

Here’s the revised version: In the FinTech world, a strategic PR approach is crucial for ensuring your innovations are…
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4 min read
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Jul 16, 2024

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Blog

Connect With Us

Stay in touch. Discuss your needs with us and see how we can help.