At the forefront of Avenue Z’s innovation strategy is Dr. Jonathan Snow, a digital commerce pioneer whose expertise spans direct-to-consumer marketing, performance media, and AI-driven growth. As Co-Founder and Chief Innovation Officer, Jon is redefining what it means to lead in an era where commerce, content, and culture converge.
From Dentistry to Digital Dominance
Jon’s path to Avenue Z is anything but ordinary.
Before founding four successful DTC brands, Snow served as a Captain and General Dentist in the U.S. Air Force, where he honed his precision, discipline, and operational mindset. After the Air Force, he went on to complete a 3 year Orthodontics specialty training program, where he served as Chief Resident at Maimonides Medical Center. Through his years of experience in patient care, he cultivated deep insights into human behavior and psychology, as well as attention to detail and problem-solving. These traits directly influence his success in performance marketing.
When he transitioned from clinical practice to e-commerce, Jon quickly became a force in digital innovation. He co-founded The Snow Agency, recognized as the #2 fastest-growing marketing company on the Inc. 5000 list, and went on to build a portfolio of 50+ eCommerce partnerships with platforms like Shopify Plus, Gorgias, and TikTok Shop.
A Key Strategist Behind Avenue Z’s Commerce Engine
At Avenue Z, Jon is the architect behind our DTC and eCommerce strategy. He helps brands not only stay competitive but scale revenue and reputation in tandem.
His leadership has helped drive $100M+ in digital media spend per year with $1B+ in annual eCommerce revenue under management for hundreds of brands across health, wellness, beauty, and consumer goods, including Saranghae, Nori, and Twice. He’s the reason Avenue Z has a seat at the table with top platforms, and why our clients gain early access to beta programs, exclusive partnerships, and insider strategies others simply can’t offer.
As a member of YPO (Southern Sands Chapter) and a strategic advisor to investment firms like KeyBanc and Revere Partners VC, Jon brings a unique cross-disciplinary lens to innovation, blending commerce expertise with capital markets intelligence.
Leading the Conversation on AI, Social Commerce, and the Future of Consumer Brands
Jonathan isn’t just building businesses, he’s shaping industries.
He’s a sought-after speaker at top-tier conferences like FounderMade, DTCx, and Keybanc’s Emerging Tech Summit. He regularly shares insights on platforms like X (@drjonathansnow), Medium, Fast Company, and his In the Snow newsletter to keep brands ahead of the curve.
Some of his recent speaking engagements include:
- The Ecommerce Coffee Break Podcast: Why AI Optimization Is the Next Growth Lever for eCommerce
- Full Funnel Podcast: The Unified Model for Finance – Aligned Marketing ROI h\
- FounderMade Direct to Consumer Executive Summit Austin 2024h
- Playtime NY: TikTok: It’s Time To Be On It, Learn How With An Expert
- KeyBanc Emerging Technology & Growth Summit:
- Driving Influence – How to Test Your Shopify Store’s MCP Server for ChatGPT Integration
- Driving Influence: The Future of Influence & Commerce w/ Guru Nanda and Abby Fridman
- Driving Influence: Cracking the Code of Data Mastery with Feifan Wang of SourceMedium
His expertise spans key innovation verticals:
- AI optimization in eCommerce and digital marketing
- AI-powered ad targeting, media buying, and creative testing
- Social commerce strategy, including TikTok Shops and Meta platforms
- Performance media frameworks across Facebook, Instagram, and TikTok
- Influencer marketing and content-driven revenue generation
- Building, scaling, and exiting DTC brands in health, beauty, and wellness
- Owned audience development through creative content and thought leadership
- Trends shaping consumer behavior and the future of commerce
Recent Press:
- Fast Company: The AI Shopping Revolution: How Agentic eCommerce is Reshaping Brand Strategy
- Fast Company: 19 tips for effective leadership in the era of digital transformation
- TechRound: AI: Experts Share: How Is AI Influencing Advertising?
- Cybernews: Can Bluesky still catch up with X and Threads? And does it really want to?
The Future of Digital Commerce Starts Here
From startup to scale-up, from Shopify to the Fortune 500, Jon helps brands navigate change with clarity and confidence. His work is built on a simple truth: performance and innovation are not at odds; they are allies.
“Commerce is about engineering trust at scale. AI, social commerce, and performance media are converging to rewrite the rules of brand growth,” says Dr. Snow. “At Avenue Z, we’re not just adapting to that future, we’re helping to shape it, building strategies where innovation isn’t a buzzword, it’s a growth engine.”
Whether you’re testing AI integrations or scaling $50M in influencer-led revenue, Jon’s frameworks don’t just guide, they deliver.
Read more from Dr. Jonathan Snow on Driving Influence and in his newsletter.
Want expert consultation from Dr. Snow, need high-level commentary for an article, or looking for an engaging speaker at your industry event? Get in touch.
