Updated March 5th, 2026
Brand collaborations play a key role in modern-day marketing. When companies pair up, the lesser-known brand can gain recognition and credibility, while all brands involved can reach new demographics, scale faster, and spark conversation among consumers. All in all, teaming up can be a powerful opportunity for companies of all sizes, from startups to Fortune 500s.
Read on for examples of some of the strongest brand collabs announced so far in 2026, many of which have already been released and are yielding favorable results.
Table of Contents
1. Coca-Cola x Crocs
The Coca-Cola and Crocs collab, released on January 13, is the perfect example of how two major brands can successfully team up to generate even more buzz and create a sense of scarcity due to limited-drop items. Consumers can choose to rep standard Coca-Cola or the diet version of the popular soda in Croc form. With this dual pair-up, Crocs gains interest from Coca-Cola lovers, while the footwear essentially serves as a “walking billboard” for Coca-Cola. Ultimately, it keeps Crocs customers coming back for more while giving Coca-Cola fans a nostalgic way to show off their love for the beloved soda brand. The combination of hype and emotional appeal make this a strong campaign.
2. Apple x Google Gemini
Apple is making a major shift with its Google Gemini collab. Rather than relying on its brand-created Siri app, Apple will now be integrating Gemini 3’s technology into its Next-Gen Siri app, according to a joint public statement released on Google’s blog. This collaboration will provide Apple users with an enhanced way to chat with Siri, featuring improved conversational memory, enhanced deep reasoning, and on-screen awareness. As long-time rivals, the cooperation between Apple and Google is surprising, but their alliance is a smart move, combining Google’s AI “brain” and Apple’s polished design. The partnership was announced in mid-January, with an expected release by Spring 2026.
3. Miniverse x Taco Bell
Consumers’ favorite Taco Bell items, from the Crunchwrap Supreme to the Mexican Pizza, are going mini thanks to the Miniverse x Taco Bell collab project, with eight collectible items becoming available worldwide as of March 1. Inspired by the “kidult movement” and the trend surrounding realistic miniature figures, this special edition Miniverse partnership is appealing to a wide range of individuals. Think DIYers, crafters, kids, collectors, and even simply Taco Bell lovers eager to showcase their passion for the fast-casual Mexican spot. This fusion is proof for entrepreneurs that a partner doesn’t have to be within the same industry for a collab to be successful.
4. Stanley 1913 x Antonela Roccuzo
Stanley 1913 is putting a cultural spin on their popular stainless-steel tumbler cups. With its fashion-meets-fitness partnership with Antonela Roccuzo, an Argentine-based model-influencer and the wife to a famous soccer player, consumers can enjoy a Mate mug, a precision flow Mate system, and a flip-straw tumbler, in an exclusive, serene sage-green color. Not only do these limited products offer a unique aesthetic, but they let quality speak for itself with leakproof innovation and the use of sustainable materials. This brand collab, which was released worldwide on January 13, is an excellent example of how products can be innovated in alignment with the current wellness trend and naturally incorporate cultural influences.
5. e.l.f. x Liquid Death
The e.l.f. and Liquid Death collaboration first dropped in 2024 and sold out in 45 minutes. In 2026, the two brands joined together again for a sequel released on January 14 for their new self-expressive Lip Embalm collection. The edgy hydration glosses feature Liquid Death flavors ranging from Killer Cola to Rest in Peach, packaged in a coffin-shaped box.
So far, the launch has been successful, with the lippies selling out in all six flavors by January 15. A collaboration like this inspires entrepreneurs to seek a collaboration with a brand outside of their niche, especially when looking to reposition their brand or open interest to a wider audience. While Liquid Death’s aesthetic differs from e.l.f.’s preppy feel, the “tension” between the two brands in this project encourages scroll-stopping behavior. e.l.f.’s CMO also believes “normalizing the bizarre” will help build brand authority, even after the limited line is over.
6. Club x Hidden Valley Ranch
Starting in March of 2026, consumers across the nation will be able to permanently enjoy two of their favorite brands in one bite: Club and Hidden Valley Ranch. The ranch-flavored, mini-sized crackers are more than just a powerhouse of flavor for ranch-loving consumers. They also prove Hidden Valley is more than just a salad dressing and that Club is more than just another cracker brand. Since the brand comes in mini form, Club is able to align their brand image to fit consumers’ desire for guilt-free indulgence. The “tiny but mighty” fusion ultimately keeps consumers on their toes, helps Club borrow Hidden Valley Ranch’s massive following, and ensures both brands stay relevant.
7. Lethal Cosmetics x The SpongeBob Movie
On January 15, the indie beauty brand, Lethal Cosmetics, released a makeup line inspired by the newly released SpongeBob Movie, The SpongeBob Movie: Search for SquarePants. With the collection featuring items for every budget ranging from a massive makeup set, to an eye shadow palette and “jelly” sticks, to flavored lip glosses and nail polishes, Lethal Cosmetics creates hype from both nostalgic adults and SpongeBobs’ new, younger audience, bridging a multi-generational gap. Not only was the cinematic timing right, but the collaboration emerged during the “kidult” era. Plus, with beauty brands making a shift from “clean girl makeup” to artistic and soft goth, Lethal Cosmetics made a smart choice by creating a line inspired by the bold and slightly edgy Nickelodeon movie.
8. Coach x Sims 4
Coach goes digital with its January 13 collab with Sims 4. The popular life simulator game now features Coach-branded handbags, clothing items, and a trunk. Best of all, the nine simulated Coach additions are a completely free addition to Sims 4 players.
Business owners can be reminded by this collaboration that advertisements don’t have to be stale and boring; they can be immersive and fun. This collab also signifies the importance of reaching an audience in a more accessible way, especially with a luxury product whose traditional advertising might otherwise intimidate an audience due to the price tag alone. A subtle advertisement with a generous incentive (i.e., free game content) is less intimidating for consumers and can help build brand authority and trust, slightly building a future audience.
9. Starbucks x Khloud
As of January 6, Starbucks has been selling Kardashian’s popcorn brand, Khloud, as part of its grab-n-go line. In a world where consumers are gravitating towards smart snacking, this Starbucks-Kardashian collab just makes sense in 2026. It’s light, low in calories, packed with protein, and crafted with clean ingredients, which many consumers are gravitating towards today. What’s more, the healthy, sweet and salty snack pairs well with the coffee company’s protein lattes, refreshers, and iced teas. The low cost of this snack is also a smart strategy as it provides a high-value, celebrity-backed snack without breaking consumers’ coffee budget in the process. Ultimately, the functional add-on aspect of this partnership gives Starbucks the ability to easily boost their average ticket amount without putting too much financial strain on customers, which is crucial in this economy.
10. Rare Beauty x Ulta Beauty
Selena Gomez’s beauty brand, Rare Beauty, will make its grand debut in all Ulta Beauty locations on February 1. Before the collaboration announcement, Rare Beauty was the top-searched brand on the Ulta Beauty website in 2025, signifying a clear consumer demand. While Gomez’s brand is already at Sephora, the collaboration with Ulta Beauty caters to Ulta fans, as well as those not near a Sephora store
Not only is this a brilliant move for Rare Beauty to expand brand awareness and increase their sales, but this opportunity is also being used as a cause-driven brand strategy. For the first month, 100% of all Rare Beauty sales at Ulta stores will be jointly distributed between two non-profits: the Ulta Beauty Charitable Foundation and the Rare Impact Fund. This charitable act can help drive up the hype surrounding the brand’s Ulta launch, while creating lasting trust in both brands.
11. NASCAR x Justice
NASCAR expanded its target audience by partnering with Justice, a tween fashion brand that primarily caters to girls. This campaign, released on January 4, moves away from traditional marketing by recognizing girls’ need for bold self-expression, encouraging confidence, and straying away from gender “norms.” Since the NASCAR line is only available at Walmart, this helps Justice continue serving a broader audience while enabling NASCAR to significantly expand its audience reach.
While very different from the glitz and glam of Justice clothing items and accessories, the NASCAR line still offers feminine touches to stay in line with the apparel brand, from a baby pink-colored matching sweat set to a sparkly pink flame purse. Some of the other pieces in the collection offer a more gender-neutral or even masculine appeal, which helps cater to a non-feminine audience.
12. Dave’s Hot Chicken x Fallout
Fans of the video game (or newly popularized television series) Fallout will be able to enjoy a Fallout-themed meal for a limited time, denominated as the Saucy Survival Kit. For an affordable $12.99, consumers receive their choice of 10 pieces of boneless chicken or a chicken slider, fries, ranch, and a collectible Stimpak toy that doubles up as a “sauce injector.” So far, the campaign, which was released on January 7, has gained significant traction, with many locations selling out within 48 hours. Short-term co-brand experiences like this create a fear of missing out, urging consumers to try it as soon as possible. Even if not fans of Dave’s Hot Chicken, consumers may buy the meal simply for the collectible, creating a revenue boost and an audience expansion for the eatery.
13. International Delight x Paris Hilton
Coffee lovers can rejoice with the new Paris Hilton-inspired International Delight coffee creamer, with its release in January 2026. The limited-time co-created drop features a trio of unique creamer flavors, including retro-inspired cotton candy, sweet and spicy, and raspberry “champagne.” As the dirty soda trend continues, more coffee lovers experiment with making coffee at home, and “pretty drinks” remain popularized on social media, this campaign is appealing even to non-fans of Paris Hilton. Like Starbucks and Khloud’s campaign, the International Delight and Paris Hilton collaboration helps create a perceived connection with a celebrity through a product at a low cost. Think “luxury for less.”
14. Starbucks x MrBeast
Jimmy Donaldson, better known as MrBeast, launched a partnership with Starbucks on January 14. The most popular YouTuber of 2025 with over 450 million subscribers and one of the largest international coffee brands in the world came together to create a powerful campaign revolving around a limited-time drink called the Cannon Ball, which features a delicious and “Instagrammable” strawberry acai and mango dragonfruit base over refreshing lemonade. The MrBeast-inspired beverage with strong visual appeal helps target the massive fan base of MrBeast while also appealing to Starbucks lovers, creating a strong joint alliance. Apart from the hype around the influencer, the choice of drink for the collaboration is a smart one considering the Strawberry Acai Refresher is one of Starbucks’ most popular drinks.
15. Liquid Death x Spotify
Spotify and “morbid” canned water brand Liquid Death teamed up to create the Eternal Playlist Urn, the first music-streaming urn. According to Spotify, “With a discreet Bluetooth speaker built into the lid, you can connect from any compatible device and enjoy your favorite playlist for all eternity.” The device can also curate a personalized playlist for you based on your Spotify listening history and personal preferences.
Despite costing nearly $500 before taxes and shipping fees, the duo sold out of all 150 units on March 2 after a late February launch. With a limited amount created, Liquid Death states that there may be some minor imperfections in some units, as the speakers were produced in small batches. The limited availability was mentioned in the product’s Instagram announcement in application of the scarcity principle, which clearly worked to drive quick impulse sales for the time-sensitive promotion.
16. Dunkin’ x Megan Thee Stallion
Dunkin’, like Starbucks, is gearing up with collaborative projects with public figures in 2026. The establishment’s first collaboration this year was with rapper-singer Megan Thee Stallion. On January 7, Dunkin’ released a line of five protein beverages, ranging from a mango-flavored protein refresher to a caramel chocolate iced protein latte, as part of the Dunk N’ Pump campaign. The protein-packed, celebrity-endorsed drinks align with the current protein movement among consumers while also relating to Megan Thee Stallion’s ongoing fitness journey. For Dunkin’, this collaboration helps shift their “sweet treat” brand into a more authoritative, lifestyle-centric persona.Dunkin’ also announced that there will be a limited-edition Megan The Stallion-themed “Hot Girls Run on Dunkin’” reusable cup starting January 16.
17. Bath & Body Works x PEEPS
In anticipation of Easter, Bath & Body Works partnered with PEEPS to create a spring-ready collection featuring over a dozen products. Items range from PEEPS-scented fragrance mist and foaming hand soap, to wearables and decor like Peeps-themed lounge socks, a candle holder, and a mini backpack. Prices range from $1.95 to $39.95 to cater to various income demographics. And with a wide range of different items in the collection, people of nearly all ages and walks of life can enjoy what Bath & Body Works x PEEPS has to offer for a limited time.
As of March 1, the collection was available to loyalty members online, with all consumers receiving access on March 2. Less than 24 hours after the nationwide release, the body supply company already sold out of multiple of the PEEPS products on their online store.
18. Harry Potter x Care Bears
Harry Potter and Care Bears are both long-time loved, globally-popularized brands with a nostalgic factor. Care Bears released eight different Harry Potter-themed plushies: four 8” and four 12”. The limited-edition Care Bears were released in late February 2026 in the 8-inch size, with the 12-inch styles having been launched on March 1. Styles include two different versions of Gryffindor House, Hufflepuff House, Ravenclaw House, and Slytherin House, with a different Care Bear from the original lineup paired with a different Hogwarts house theme (e.g., Grumpy Bear as Slytherin).
With double the nostalgia and scarce availability, this collab is smart. It delivers stronger purchasing power, creates a fear-of-missing-out for consumers, and drives collector interest. The timing is also strong considering the original Harry Potter films are being re-released in theaters this year, with talks of a new Harry Potter television series coming out in early 2027.
19. Snack Pack x Dr Pepper
Snack Pack and Dr Pepper are two longstanding, established food and drink brands whose collaboration just makes sense. Beginning in June 2026, consumers will be able to enjoy Dr Pepper-flavored juicy gels from the brand Snack Pack, creating the ultimate refreshing summer treat. While both brands are well-known, Snack Pack partnering with Dr Pepper is a wise move considering Dr Pepper has been around for over a century longer than the gelatin snack brand and has a larger, more varied fan base. Snack Pack helps elicit childhood nostalgia, while Dr Pepper plays a role in extending the target audience of the snack. For Snack Pack, this means extending its customer base and re-earning consumer interest, while for Dr Pepper, it means an opportunity to compete against its close soda rivals.
20. Vacation x Pepsi
Dr Pepper isn’t the only soda brand collabing with other brands in 2026. As of February 19, 2026, the soda brand paired up with Vacation to create a Pepsi Wild Cherry Lip Gel. Not only does the lippie taste like one of America’s favorite sodas, but it delivers SPF 30 protection, hydration for dry lips, and a light tint. The dermatologist-tested lip product is also formulated without PEGs or parabens, is certified vegan, offers lip protection due to the inclusion of vitamin E, and contains hyaluronic acid and peptides to support a plump lip appearance. Priced at $14 for its protective lip gel with quality ingredients, Vacation is able to deliver a premium product for an affordable price, catering to both Dr Pepper’s wide audience, as well as its younger, social media-driven, middle- to upper-class audience base.
Alongside the release of the lip gel, Vacation also has limited-time corporate collectibles, including a lip gel sleeve, air freshener, hat, and t-shirt. Towards the start of the launch, Vacation offered a complimentary air freshener for a limited time to drive initial hype among consumers.
21. Oreo x Marvel
Marvel-themed Oreos hit major stores on March 2, 2026. The classic chocolate sandwich cookie brand created four different package editions of their product, featuring various Marvel characters embossed on their cookies in 32 different designs ranging from Spider-Man to the Fantastic Four. The creme center is also color-changing, going from gray to blue (or black to green if you opt for the Stuf of Doom version) when licked to add to the theme. The first three editions, titled Stuf of Legends, feature the same great Oreo taste, with the fourth edition, Stuf of Doom, having a toasted marshmallow-flavored creme center.
The Oreo x Marvel collaboration works for many reasons. Apart from tapping into dual fan bases, the collab creates global, cross-generational appeal while harnessing nostalgia. The interactive aspect of this Marvel-themed cookie and the use of a trending pop culture icon also make this joint effort a powerful one.
22. Scrub Daddy / Scrub Mommy x Disney
Even your favorite cleaning supply brands have been forming limited-time alliances with other brands in 2026. In February of 2026, Scrub Daddy (and its subbrand, Scrub Mommy) released Mickey Mouse, Minnie Mouse, and Stitch (from the infamous Lilo and Stitch movie) versions of its beloved specialty scrubbing sponge, catering to both children and long-time Disney fans of all ages.
This isn’t the first time Scrub Daddy partnered with Disney. In 2025, the company released a different set of Mickey and Minnie sponge sets. The continued low-risk, high-reward collaboration between Scrub Daddy and Disney is a solid fit, considering Disney’s cartoon characters match the playful identity of Scrub Daddy. Not to mention, Disney’s wider audience helps Scrub Daddy reach a wider global audience and generate more buzz on social media.
23. Dippin’ Dots x Dr Pepper
Not only can 2026 consumers purchase Dr Pepper-flavored Snack Pack juicy gel, but they can now get Dippin’ Dots flavored with the soda. The unique ice cream brand is no doubt a great fit for Dr Pepper, with both brands’ offerings being associated with something cold and refreshing. Dippin’ Dots helps bring nostalgia to the table while catering to children, while Dr Pepper helps extend the audience of this product with their large global customer base.
Dippin’ Dots has single-serve and bulk bags of the Dr Pepper-flavored treat available for shipping directly from their online store, as well as at select retail locations and venues where Dippin’ Dots are sold. Rumor has it that this is a permanent addition to Dippin’ Dots’ flavor lineup.
24. McCormick x Harry Potter
On March 3, 2026, McCormick announced the release of their two Harry Potter-themed spices. For a limited time, consumers can enjoy a liquid Butterbeer Flavor infusion to add to baked goods or drinks, along with a Butterbeer finishing sugar with flavors of sweet, buttery caramel ideal for treats, as a hot chocolate or coffee topper, or even as a popcorn topping. With two well-known brands coming together, especially with a strong fandom around Harry Potter, this collaboration is clever. Those who don’t normally purchase spices may be compelled to do so during the Harry Potter limited-edition release, while even non-Harry Potter fans (from coffee fanatics to the occasional baker) may be excited to try the new additions while supplies last.
25. Disney x Formula 1
Disney announced its collaboration with Formula 1, which initially formed in November of 2025 with their “Fuel the Magic” collection, will be extended in March of 2026. The new collab will feature a WEBTOON original comic series, fresh Disney x Formula 1 merch, along with various retail activations at races around the world. Consumers can expect even more activations between the duo in 2027. Ultimately, Disney and Formula 1 together tap into two major fan bases, appealing to multiple generations and families, while intermingling storytelling and nostalgia with luxury and adrenaline.
According to the president of Disney Consumer Products, Tasia Filippatos, “This year is about turning that moment into a season-long story. A new digital chapter with WEBTOON gives fans a reason to stay connected between race weekends, brought to life through product and standout moments that feel authentic to each stop on the calendar.”
Brand Collabs as a Visionary Marketing Tactic
From the latter brand campaigns, it’s evident that marketing today is more than just selling a product. It’s also about creating an experience for consumers, gaining authority while establishing trust among the general public, and consistently adapting your brand based on the current demands and trends.
Marketing today has also shifted towards co-creating with other companies, whether it be a major influencer, an internationally-popularized eatery or drink spot, or even a kids’ brand. While the primary goal of collaborations is typically to expand each brand’s reach and revenue, a strong campaign has the capability of helping businesses build instant credibility, break invisible barriers set by algorithms, target audiences outside of a brand’s “comfort zone,” and pool resources together for a more cost-effective marketing strategy.
How to Kickstart a Successful Brand Collaboration
Feeling inspired by these strategic partnerships? Our team can help you refine your brand and adjust your brand positioning through the creation of strong collaborations, cutting-edge social media marketing, and PR efforts. Connect with us today to turn your next collaboration or other marketing strategy into a revenue-driving engine.
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