When TikTok launched its latest platform feature, TikTok Shop, Avenue Z saw a golden opportunity. With social commerce rapidly evolving, our agency wanted to seize this moment to strengthen our position in the market as a top provider, especially in search. The goal was clear: dominate the search rankings for “TikTok Shop Agency” (despite having a relatively ‘new’ domain) and build robust brand equity within the social commerce arena.
What resulted was a classic case of expert-level SEO strategy combined with high-quality digital content, deployed rapidly, resulting in an unprecedented climb from 0 to top SERP rankings in 45 days. This is how we did it.
The Strategy
The strategy for Avenue Z was unique in that it involved leveraging both our new domain, Avenue Z, and the established authority of our subsidiary brand, The Snow Agency. This dual-domain approach allowed us to capitalize on the strengths of both brands. Avenue Z would focus on robust website architecture and fresh content creation, while The Snow Agency would use its established presence to build up its SERP rankings around the new “TikTok Shop Agency” keywords to drive traffic and authority through strategic cross-domain linking and social promotion.
The Site Architecture
Avenue Z started with the development of a lean and optimized WordPress framework for our new website. This foundation ensured a fast, responsive, and user-friendly platform that could support our SEO and content marketing efforts effectively. This included:
- Navigation and Taxonomy: Clear, intuitive navigation structures to enhance user experience and support SEO best practices. Pages were categorized logically to ensure both users and search engines could easily understand and navigate the site.
- Schema Markup: Implementing structured data to help search engines understand the content better and improve visibility. This included rich snippets, FAQs, and review schemas to enhance our listings in search results.
- CMS Integration: Using a robust content management system to streamline content updates and optimizations. This allowed for agile content creation and modification, keeping our SEO efforts dynamic and responsive.
- Lead Capture Forms: Strategically placed forms to capture leads and drive conversions, ensuring that our SEO efforts translated directly into business value.
- Mobile Optimization: Ensuring the website is fully responsive and performs well on all devices. This includes mobile-friendly designs, fast load times, and intuitive touch navigation.
- Page Speed Optimization: Utilizing tools like Google PageSpeed Insights to analyze and improve page load times. Techniques include image compression, minifying CSS and JavaScript, and leveraging browser caching.
- User Experience (UX) Enhancements: Creating a seamless and engaging user experience through intuitive design, easy navigation, and clear calls-to-action. Good UX can lead to longer dwell times and lower bounce rates, positively impacting SEO.
- Canonical Tags: Using canonical tags to prevent duplicate content issues and ensure that search engines index the preferred version of a webpage.
- Content Delivery Network (CDN): Implementing a CDN to reduce server load and increase site speed by distributing content to servers closer to users.
- Structured Internal Linking: Ensuring a logical and strategic internal linking structure that supports easy navigation and passes link equity throughout the site.
This solid structure resulted in a site with impeccable core web vitals, void of many issues older, more complicated websites have after years of redevelopment and patchwork updates.
The Keyword Research
Identifying and targeting the right keywords was pivotal. Our team focused on high-intent keywords related to TikTok Shop services, such as “TikTok shop agency,” “TikTok shop marketing agency,” and “TikTok marketing agency.” Tools like SEMrush, Google Search Console and Screaming Frog were used to uncover keyword opportunities and analyze competitors.
We looked for keywords with a balance of search volume and competition, ensuring we targeted phrases that could drive traffic without being overly competitive.
The Content
Content development, cross-domain linking and earned media were the core building blocks that brought our strategy to life. With content development, we focused on creating valuable, relevant, and engaging content that addressed our audience’s needs and aligned with their search intent. This content was created in all types, posted and published across all channels – from earned to owned and paid media.
Solution & Service Page Content: Addressing the basic information about business solutions and services provided:
- Social Commerce Solution Page: Avenue Z Social Commerce
- TikTok Shop Service Page: Avenue Z TikTok Shop
- TikTok Marketing Agency Service Page: Avenue Z TikTok Marketing Agency
Additionally, we continuously developed original blog content to support these key topics as part of our content strategy. The blogs were internally linked and promoted via social media channels. Notable examples include:
Informational and FAQ Content: Addressing common informational topics, questions and providing valuable insights, such as:
- Becoming a TikTok Shop Seller (How To Page): Becoming a TikTok Shop Seller
- TikTok Shop – Everything eCommerce Brands Should Know Blog: TikTok Shop: Everything eCommerce Brands Should Know
- Becoming a TikTok Shop Seller (Requirements & FAQs): Becoming a TikTok Shop Seller: Requirements and FAQs
Case Study Content: Highlighting successful client case studies to promote our experience, capabilities, performance, and overall results. These detailed examples showcase our expertise and the tangible impact of our strategies, reinforcing our credibility and attracting potential clients.
- Makeup Brand NDA (TikTok Shop Case Study): TikTok Makeup Brand NDA
- Beauty Brand NDA (TikTok Shop Case Study): TikTok Shop Beauty Brand Case Study.
Internal Linking Content: Once pages were launched, we updated the internal links of the already existing ranked pages within our social media marketing, influencer marketing and paid media pages to our newly branded and developed TikTok shop page.
Cross-Domain Linking Content: Leveraging The Snow Agency’s established authority, cross-domain links were created to boost Avenue Z’s domain credibility and search engine rankings. This not only drove traffic but also signaled to search engines the interconnectedness and relevance of our domains. This approach ensured that both brands mutually benefited from increased traffic and enhanced online visibility, boosted with featured banners and key pages like:
- Snow Agency TikTok Shop Agency Page: TikTok Shop Agency
- TikTok Shop Partner Announcement (Snow Agency): The Snow Agency is Officially a TikTok Shop Partner
- Certified TikTok Shop Partner Page: Certified TikTok Shop Partner
- TikTok Marketing Services Page: TikTok Marketing Services
TikTok Shop Quiz Funnel: Developed a quiz funnel for prospective customers to find the gaps and opportunities to optimize their TikTok shop results. Additionally, this helps us to pre-qualify prospects in the early stage of the discovery process.
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Thought Leadership Content: Articles and blog posts by Avenue Z experts, such as Jonathan Snow, linking back to Avenue Z’s and The Snow Agency key pages.
The Media
Avenue Z focused on earning high-quality backlinks from reputable sources to enhance its domain authority and improve search engine rankings. This approach involved securing features in prominent publications and leveraging mentions on authoritative platforms. Tactics included:
Press Coverage and OpEds: Securing features in prominent publications like Fast Company to boost domain authority and brand visibility. For example, Jon Snow’s feature in Fast Company Social Commerce: The eCommerce Paradigm Shift.
TikTok Partner / Industry Recognition: Avenue Z’s and The Snow Agency’s enhanced visibility and strategic content efforts led to increased brand recognition and authority within the industry. Avenue Z was featured in a monthly email from TikTok promoting us as a TikTok Shop Partner (TSP).
Social Media and Organic Promotion. Promoting the new service pages and content through organic social media channels helped drive initial traffic and engagement. This was complemented by thought leadership posts from key figures within the company, enhancing our reach and authority.
The Results
Within the first 45 days, this strategy and approach achieved significant milestones:
#1 Organic Position
The Snow Agency obtained the #1 organic position for “TikTok Shop Agency,” dominating the search rankings and driving substantial organic traffic.
Top AI Overview (AIO) Ranking:
Both Avenue Z and The Snow Agency were listed as top AI Overview (AIO) brands on Google’s AI platforms, solidifying their authority and credibility in the social commerce and AI-driven marketing spaces.
Brand Visibility Increase
Avenue Z’s visibility for key terms skyrocketed, significantly contributing to its rapid rise in search rankings.
First Page Rankings:
Avenue Z and The Snow Agency secured first-page positions for multiple high-intent keywords related to TikTok Shop services.
Performance Metrics: May-June 2024
Over the past 45 days, we have achieved the following performance results related to our TTS SEO efforts.
- #1 Organic Position for Primary Keyword “TikTok Shop Agency”
- 919 Organic Impressions on TikTok Shop Keywords
- 6X Increase in Total Impressions (2-week period comparison)
- 10.8 Avg Position on all TikTok Shop Keywords
- 33% Improvement in Avg Position (2-week period comparison)
- 103 Qualified Leads
- 40 Leads within Target ICP
- 6-Figures in Net-New Business Revenue
Target ICP Leads
One of the most important aspects of executing our TikTok Shop SEO strategy was to ensure that we were attracting brands within our target ICP (Ideal Customer Profile). With this service, our focus is to help established upper-market DTC brands take their successful eCommerce business to the next level through our TikTok Shop, Media, Content, and Creative services.
Conclusion
The success of Avenue Z’s SEO campaign is a testament to the power of a well-rounded and meticulously executed strategy. By focusing on comprehensive keyword research, robust content development, thought leadership on social media, and leveraging both internal and external linking opportunities, Avenue Z transformed from an unknown entity to a recognized leader in the TikTok Shop Agency space in just 1.5 months.
This case study not only highlights the effectiveness of modern SEO practices but also serves as a blueprint for other agencies aiming to achieve rapid growth in competitive markets.
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If you have questions about how to apply this strategy and approach to your own business, talk to our experts, or request a complimentary consultation.
