The Orlando Economic Partnership (OEP) is an organization that works to grow the Orlando region by attracting both new businesses and residents. In order to catapult growth in the Orlando region, OEP partnered with Visit Orlando (the official tourism association for the Orlando region) to connect the two through a consistent brand message and recognizable campaign that aligns messaging among leisure visitors, meeting planners, workforce talent and business audiences alike. But bringing this new partnership to life meant OEP needed to undergo a major shift in its digital presence to come together with Visit Orlando as a cohesive and consistent brand, conveying one united message to visitors and residents alike: Orlando is Unbelievably Real.
The Avenue Z team led OEP in partnering with Visit Orlando by delivering a digital reskin of their website that perfectly captured the look and feel of the Unbelievably Real campaign — all while simultaneously continuing their day-to-day marketing efforts.We successfully completed a full website reskin without causing any disruptions to their live website or users. The transition was seamless, making it easy to launch the new Unbelievably Real branding and messaging sitewide when the time finally came to unveil the new campaign.