Top Reputation Management Firms in New York

In New York, reputation isn’t just important… it’s everything. Whether you’re rebuilding trust after a crisis or shaping public perception from the start, having the right partners by your side makes a difference. These firms know how to listen deeply, act thoughtfully, and steer narratives toward respect, clarity, and forward movement. Each firm on this list has their pulse on the city’s energy and understands how image lives in both digital spaces and real-world relationships.

1. Avenue Z

Avenue Z is a national strategic communications and crisis advisory firm trusted by executives, public figures, and high-growth companies. Known for discretion and results, they manage everything from corporate crises and reputational threats to social media firestorms and litigation support. Their multidisciplinary approach blends PR, digital strategy, and legal alignment to ensure clients control the narrative and protect stakeholder trust.

2. 5WPR

5WPR is a formidable PR agency deeply embedded in New York’s media scene. While more broadly positioned, their reputation work includes helping senior leaders and organizations navigate challenging issues and shape long-term image resilience.

3. Goodman Media

Goodman Media combines content savvy with precise reputation management. They help brands craft thoughtful public messaging, manage online perception, and align storytelling with the steps that matter most, especially when trust needs building.

4. Reputation Rhino

Reputation Rhino is a smaller New York outfit with a sharp mission to wrestle back control over brand perception. They are hands-on with clients, helping them address negative narratives and redirect conversations with steady strategy.

5. BusySeed

BusySeed might start with growth strategy, but they’ve made a name in reputation management through storytelling aligned with revenue goals. They help brands create positive digital momentum while sidestepping getting stuck in negative press cycles.

6. NewReputation

NewReputation takes a comprehensive approach—addressing search results, reviews, and privacy concerns head-on. They are experts at helping both individuals and brands cultivate a reputation that reflects their best intentions and values.

7. Pristine Advisers

Pristine Advisers delivers polished reputation guidance across developments like finance, real estate, and professional services. They align client visibility with credibility through thoughtful content and media alignment.

8. Digital Silk

Digital Silk focuses on building seamless digital experiences, which makes them a great reputation ally for businesses that need to show up strongly and consistently—especially during sensitive narrative shifts.

9. Society22 PR

Society22 PR is known for reputation management among high-profile individuals—like tech leaders, creatives, and athletes. Their New York team moves fast to protect public trust with confidence and discretion.

10. Lawlor Media Group

With over 20 years in NYC, Lawlor Media Group helps high-profile people and brands craft reputations that reflect their essence. They cover online exposure like spokespeople and cultivate the right presence across channels.

11. Makovsky

Makovsky brings a strategic public relations lens to reputation. With NYC roots and a background in crisis work, they help corporate and professional clients maintain integrity during times when every message counts.

12. Terakeet

Terakeet serves high-profile leaders and Fortune 1000 brands with enterprise-level reputation management. They use advanced mapping of search landscapes and proprietary tools to remove damaging content, foster positive presence, and build long-term reputational resilience.

13. K2 Integrity

K2 Integrity blends investigative rigor with reputation strategy from its New York headquarters. With deep roots in risk, compliance, and data analytics, they help financial institutions, law firms, and professional organizations navigate reputational threats and complex disclosures.

14. Shore Fire Media

Based in Brooklyn and specializing in entertainment, Shore Fire Media offers reputation strategy through media relationships and cultural insight. They’ve guided artists, venues, and brands through both accolades and controversies with sensitivity and publicity finesse.

15. DKC

DKC is a powerhouse New York PR agency trusted by linked clients like Airbnb and LinkedIn. While known for broader communications, they excel in reputation matters, resolving issues with layered messaging and long-term alignment to client values.

16. MikeWorldWide

With NYC-based operations and global scope, MikeWorldWide handles digital reputation and crisis messaging across industries like healthcare, government, and technology. Their approach merges PR, public affairs, and issue navigation with real agility.

17. Global Strategy Group

Global Strategy Group is rooted in public affairs and research, helping brands and leaders steer through reputational threats with clarity. Their New York team specializes in narrative shaping, polling insights, and strategy for political and corporate stakeholders in the public spotlight.

18. Austin Williams

Austin Williams brings marketing precision and proactive reputation management to NYC. Their team monitors mentions across platforms, encourages positive review generation, and delivers a proprietary “reputation score”—so clients always know how they’re seen and how to improve.

19. Sitrick And Company

Sitrick And Company is famously called on when reputational damage hits hard. Their New York office offers crisis communication rooted in deep experience—often helping individuals and organizations navigate the most challenging narratives with precision and calm.

20. Sullivan

Sullivan is a women‑owned New York brand agency that builds reputation through elegant design and messaging. They serve blue‑chip clients with clarity and cohesion, aligning reputation strategy with brand engagement.

Reputation Is Everything

These New York reputation management agencies range from global leaders to scrappy entrepreneurs, but each shares one common priority: to help their clients restore presence, build trust, and move forward with purpose. When safeguarding reputation is critical, you want a team that brings both strategic thinking and empathetic communication.

If you’re looking for deeper brand protection through crisis and trust-building, contact Avenue Z—our strategic storytelling, digital-first tools, and human approach help every truth reach its most powerful version.