On the front lines of Avenue Z’s cutting-edge AI Optimization practice is Tina Fleming, our Senior Director of AI Optimization and one of the industry’s leading voices in performance marketing, digital strategy, and brand visibility.
Tina is not only shaping how modern brands are discovered, ranked, and trusted by machines, she’s redefining how they stay relevant to humans.
From Digital Strategy to AI Visibility
With over a decade of experience helping Fortune 500s and high-growth startups navigate the shifting digital landscape, Tina brings a unique ability to bridge the gap between human storytelling and machine learning.
Her approach is grounded in one question: How do you appear to bots and the humans searching with them?
Before stepping into her role as Senior Director of AI Optimization at Avenue Z, Tina held leadership positions at the University of Central Florida across brand marketing, digital strategy, PR, and communications.
She also served as President of AAF Orlando, where she spent over six years shaping the region’s advertising community and mentoring the next generation of marketers and creatives. Her leadership at AAF underscores her commitment to education and industry impact.
At Avenue Z, Tina leads the agency’s proprietary framework for AI Optimization, helping clients interpret, adapt, and outperform across search engines, large language models (LLMs), and commerce platforms.
From Google to GPTs, Tina ensures our clients excel in the digital ecosystem.
A Champion of Inclusive, Data-Driven Influence
Tina brings more than technical mastery to her work. As a woman leading in AI and performance marketing, industries often dominated by homogeneous leadership, she infuses her work with a cultural lens that prioritizes inclusive brand relevance.
She understands that machine visibility is only part of the equation. For influence to be sustainable, brands must resonate with real people across diverse communities. LLMs can have biases that are not typically inclusive, so brands and users have to manage that. Tina ensures these goals are met with measurable clarity.
A Teacher, Speaker, and Advocate for AI Literacy
Tina is a sought-after educator and speaker on the role of AI in communications and marketing. Her speaking resume includes:
- Digital Summit Series: 10X Your Website Conversions Using the Funnel GPT AI Playbook
- MozCon 2022: How Marketing Data Intelligence Skyrocketed Our B2B Conversions
- Driving Influence: Funnel GPT AI Playbook
Across each engagement, Tina delivers clear frameworks for applying AI to message testing, audience discovery, and continuous optimization, ensuring brands connect and convert in a fast-moving digital world.
Tina specializes in the systems that shape modern brand performance:
- AI Optimization (AIO) for LLMs like Chat GPT and Perplexity
- Machine-learning-driven content strategy and performance marketing
- Real-time message testing and AI-assisted audience discovery
- Algorithmic brand positioning for visibility across platforms
- Digital discoverability in an AI-powered media environment
- AI agents and vibe coding for workflow optimization
- Technical SEO, performance media, influencer marketing, and content alignment in the AI ecosystem
What Tina Brings to the Avenue Z Edge
Tina embodies Avenue Z’s commitment to revenue and reputation, helping brands remain discoverable, relevant, and defensible in the AI age. Her work delivers on what every modern CMO is under pressure to prove: real ROI, rooted in real intelligence.
“It’s not enough to be visible in AI search,” says Fleming. “Controlling what surfaces when your target audience discovers your brand in their chat is the difference between a good first impression and a narrative nightmare.”
At Avenue Z, we’re proud to have Tina at the helm of one of our most transformative capabilities.
Read more from Tina on Driving Influence.
Want expert consultation from Tina, need high-level commentary for an article, or looking for an engaging speaker at your industry event? Get in touch.
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