Even though times are tough, people are still shopping just as much as usual. The National Retail Federation predicts that 186.9 million people will shop during Black Friday and Cyber Monday (BFCM) deals, which is an increase from the 183.4 million who participated last year.
2025 sales in November and December are predicted to grow 3.7% to 4.2% over 2024. This would lead to a total spending between $1.01 trillion and $1.02 trillion. Many retailers are offering their Black Friday deals earlier than ever to encourage customers to spend.
With an impressive rise in BFCM deals, it’s crucial for DTC and eCommerce companies to stand out from other brands.
Make Sure Everything is in Order
With a probable increase in site views around Thanksgiving, it’s important for DTC and eCommerce brands to ensure everything is ready. Here are a few details to look over before Black Friday:
- Finalize any deals you’re offering.
- Determine your marketing plan and approach.
- Ensure your site has optimized speed and mobile responsiveness.
- Check your inventory to prevent overselling.
- Make sure customer support is ready for the sales increase.
Overall, make sure your site has good deals while being able to handle more visitors. Prepare for potential challenges that could occur, such as website crashes, increased competition, and high numbers of returns. Working with an experienced PR firm can help you confirm that every aspect is handled.
Find New Ways to Maximize Sales This Holiday Season
When nearly every site has a big sale, you need to handle marketing a little differently to help your brand stand out. Focus on ways to set your deals apart from the competition. Everyday prices keep going up, so you need to create sales that are worth it to customers, even when times are tough. Offer significant discounts with a sense of urgency to encourage customers not to miss out on your limited-time deals.
Countdown timers, bundle deals, tiered discounts, social media advertisements, and email campaigns can all entice people to shop on your site. Lean into methods that worked in the past and be open to new methods if you didn’t get the success you wanted in previous years.
Use BFCM sales as an opportunity to build trust in new customers, encouraging them to return in the future. Send follow-up messages thanking them for their purchases. Even after Black Friday is over, offer new deals amid the Christmas season to get customers coming back for gifts they forgot to buy.
Achieve New Success This BFCM
Between improving your SEO, finding the best marketing approaches, and aligning your PR with your digital efforts, there’s a lot on your plate this holiday season. Avenue Z helps brands prepare for and take advantage of BFCM every year. Our team can make the process smoother while boosting conversions.
We’ll help you ensure that you don’t miss any important strategies this holiday season. Contact Avenue Z today to set your brand up for success!
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