AI tools advance how people shop every day. A search bar can’t give you extremely specific recommendations, but a personalized shopping assistant can. Perplexity Shopping is a new tool that makes it easy for users to get tailored product suggestions that fit the exact purpose, features, and price range they’re looking for.
What is Perplexity Shopping?
Perplexity is more than an AI chatbot. Now, it includes a shopping experience unlike any other. Users can shop using a conversational search that knows their history and seamlessly learns what matters when making shopping decisions.
Rather than making decisions on its own, the AI considers each shopper’s unique needs when selecting products and information. Rather than simply looking for a new winter jacket, you can specify that you need a winter jacket in San Francisco while taking a ferry to work.
What Can Perplexity Shopping Do?
Perplexity makes shopping easier with several unique features:
- Learns to think the way you think
- Remembers past searches and patterns
- Adjusts recommendations based on follow-up questions and requests
- Creates product cards based on what matters most to you
- Uses PayPal to include product checkouts within the AI experience
What Does This Mean for DTC/eCommerce Brands?
Shopping with Perplexity makes the process easier for consumers, but it also benefits sellers. DTC and eCommerce brands can reach their target audience more easily by appearing in personalized shopping results.
When people search through Perplexity, they have a much higher chance of purchasing than someone using a search engine. They know exactly what they want, and this program will give them suggestions that meet their exact needs. It’s a win-win for everyone involved.
Even when users buy directly through PayPal, businesses can still see the customer information and process returns just like they would from other sources. Customers are also less likely to abandon their cart with the instant checkout.
The key to taking advantage of Perplexity’s shopping responses is to ensure your business ranks in generative searches. This requires a new approach that differs from standard search engine optimization.
Experts Can Help You Navigate New Shopping Tools
Marketing your products is about more than showing up in traditional search engines. With many new tools like Perplexity Shopping, it’s important for brands to show up in AI-generated results too. Working with an expert can help brands increase their visibility in all search types.
Talk to our experts to learn more about how we can use AI optimization to help you reach more consumers.
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