CONVERSION RATE OPTIMIZATION (CRO)
Turn traffic into customers. Customers into repeat buyers.
CRO that’s built for growth.
Avenue Z’s CRO services focus on identifying and fixing the moments where customers hesitate, drop off, or abandon altogether. Through structured testing, UX improvements, and continuous iteration, we help brands convert more of the traffic they already have.
CRO Services
UX & Conversion Design
We design with intent. Every element—buttons, forms, layouts, and flows—is optimized to support clarity, trust, and conversion.
Shopify Optimization
Deep experience optimizing Shopify and Shopify Plus sites, including product pages, collections, subscriptions, and checkout experiences.
Testing & Experimentation
Structured A/B testing frameworks to validate improvements and prevent costly assumptions.
Narrative & Messaging Optimization
We refine on-page messaging to clearly communicate value, reduce uncertainty, and guide users toward action—especially at key decision moments.
Behavioral Analytics & Insights
We analyze heatmaps, session recordings, funnel data, and customer behavior to uncover why users convert (or don’t).
Customer Retention Optimization
CRO doesn’t stop at checkout. We optimize post-purchase flows, account experiences, and repeat-purchase paths.
Shopify storefronts built for ambitious brands
Shopify 2.0 Migration and Redesign Power Growth for a Protein Bar Brand
Luxury Cabinetry Brand Launches a Custom Shopify Experience
Beverage Brand Overhauls Shopify Plus for Faster Conversions
How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok
INFLUENCE • REVENUE • REPUTATION •
INFLUENCE • REVENUE • REPUTATION •
Contact Us
Get in touch. Discuss your CRO needs with us and see how we can help.