Avenue Z has acquired Varfaj, a premier Shopify Plus design and technology partner known for building high-performing ecommerce experiences for fast-growing consumer brands. This move brings Varfaj’s Shopify development, CRO, and UX capabilities under the Avenue Z umbrella, creating a single full-funnel growth engine for DTC and consumer brands, from discovery and influence to on-site conversion and revenue optimization.
Why Varfaj + Avenue Z
Varfaj, founded in 2018, has delivered 200+ storefronts and become one of the most agile, product-focused Shopify development teams in the U.S., with a focus on speed-to-launch and revenue-first thinking. Avenue Z is known as the hybrid agency for influence, combining performance media, PR, and digital strategy to drive both revenue and reputation for consumer, tech, and finance brands.
Bringing the two together connects:
- Performance media and AEO (Answer Engine Optimization)
- Conversion-driven design & UX on Shopify
- Cultural influence and earned media across top platforms
– all under one roof, so brands don’t have to juggle multiple partners to grow.
Built for the Next Era of “Agentic Commerce”
As platforms like OpenAI and Shopify move discovery and purchasing into conversational, AI-powered experiences, commerce is shifting toward agent-led buying. The combination of Varfaj’s Shopify expertise and Avenue Z’s performance infrastructure positions brands to win in this new environment.
By unifying media, optimization, and ecommerce development, Avenue Z and Varfaj will help brands:
- Optimize storefronts for both consumers and AI agents
- Shorten the path to purchase across social, search, and AI-powered platforms
- Turn influence and traffic into high-intent conversions and measurable revenue growth
What’s Next
Varfaj will rebrand under the Avenue Z name, with Founder and CEO David Conforti joining Avenue Z as Chief Growth Officer. The team will be based out of Avenue Z’s Miami headquarters, now serving as the company’s center of excellence for ecommerce solutions. Varfaj’s proprietary development framework and CRO technologies will plug directly into Avenue Z’s performance marketing stack.
This acquisition builds on Avenue Z’s trajectory as an agency of record for high-velocity consumer brands, with over $1B in ecommerce revenue driven, more than 500 Shopify builds, and 25,000+ earned media placements across channels from Shopify and TikTok to ChatGPT and The Wall Street Journal.
For more details, read the full announcement on Business Wire.
Read More
- Digital media company acquires e-commerce developer | South Florida Business Journal
- PR Week Breakfast Briefing | PRWeek
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