Sandy Shakoor

Sandy Shakoor is Director of PR, specializing in Avenue Z’s Finance & Blockchain Expert Practice. With a rich background, including leadership at Ditto PR, Sandy has helped build communications strategies for notable financial and crypto clients such as Kraken, RBC Wealth Management, Mercer, Direction ETFs, Easterly Asset Management, Tacet, and Linq. She stands out for championing integrated, channel-agnostic storytelling, embracing emerging platforms like Reddit and Substack to authentically engage next-gen audiences in traditionally risk-averse industries.

A deft communicator, Sandy helps fintech executives convert complexity into clarity, transforming technical narratives into potent, trusted messages. Her forward-thinking approach positions her as a sought-after voice for conferences and award features on evolving PR in fintech and blockchain.