In a brief press release on December 24th, 2025, AI company Groq announced that they entered “a non-exclusive licensing agreement with Nvidia for Groq’s inference technology.” The goal of this agreement is to accelerate AI inference globally.
Groq has entered into a non-exclusive licensing agreement with Nvidia for Groq’s inference technology.
— Groq Inc (@GroqInc) December 24, 2025
GroqCloud will continue to operate without interruption.
Learn more here: https://t.co/yg4TeBpuqa
Details of the Licensing Agreement
Groq’s announcement only included a few small paragraphs about this agreement. They stated that it stemmed from Nvidia and Groq’s shared focus of improving access to high-performing, low-cost inference.
Members of Groq, including Jonathan Ross, Groq’s Founder, and Sunny Madra, Groq’s President, will become part of Nvidia’s team. They will play a role in helping Nvidia advance the licensed technology.
Even though the two businesses will be working closely together, Groq will continue to operate as a separate company and GroqCloud will keep operating without interruption. Simon Edwards has stepped into the role of Chief Executive Officer to help with this.
What Does This Mean for These Companies?
Neither Groq nor Nvidia have elaborated on this new agreement, leaving many people to wonder what will happen next. When Groq posted the announcement on X, many people commented that it seems like Nvidia is acquiring Groq without directly saying so.
According to CNBC, Nvidia paid Groq about $20 billion for its assets. So, Groq achieved massive funding while Nvidia now has a major competitor working with them instead of against them. Because of this agreement, we’ll likely see AI innovation accelerate more quickly than before while Nvidia continues to dominate the AI chip market.
AI Keeps Growing
AI companies are constantly finding new ways to grow technology, causing AI to become an even bigger part of everyday life. Brands who don’t acknowledge the impact of AI could miss out on essential marketing approaches, such as AI optimization.
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