As an entrepreneur, it’s essential to stay on top of trends. Taking note of what’s currently “in” and evolving accordingly isn’t optional these days; it’s a means of survival.
If you’re in the retail industry and looking for ways to grow your brand, you should turn your attention to the current wellness product trend. Not only does 25% of the annual beauty and wellness product revenue come in during November and December, but the current lean towards self-care has been especially aggressive lately and is believed to continue well into the new year.
In response, retail giants like Target have rapidly expanded their wellness offerings, ranging from Oura Rings to red light therapy devices. Ulta Beauty, too, has responded in the form of more in-store expansions and the inclusion of comprehensive wellness, like stress-relief products.
Even Aldi, known for their low-cost groceries, has recently adopted the wellness product trend, with several of their “Weekly Finds” gravitating towards fitness, post-workout recovery, superfood nutrition, and even anti-aging.
But what’s with all the fuss about wellness, and how can a brand like yours join in before it’s too late?
Why Wellness is Winning This Holiday Season
There are several reasons why wellness is popular this winter.
The Prioritization of Self-Care
Taking care of yourself no longer just involves the basics, like washing your hair or brushing your teeth. And “extra” means of self-care are no longer solely considered “luxury,” they’re now essential and more accessible than ever before. Today, nearly 90% of Americans use some sort of self-care, and the self-care products available today are rapidly expanding.
Through performance PR, Avenue Z can help you gain trust among buyers in a world of inauthentic content. Ou blend of storytelling and SEO & AI optimization can help position your brand as a primary authority in a rapid market. Avenue Z can also help you secure product endorsements by trusted media outlets to help you earn more sales at a lower cost-per-acquisition (CPA).
Global health and wellness marketing expected to reach $8,946 billion by the end of 2030
— WELL3 (@well3official) March 13, 2024
With the hands of blockchain and AI, we see a science and data-backed future of wellness #WELL3 pic.twitter.com/mYlgPVJ64X
Wellness as a Means of Self-Expression
Engaging in wellness isn’t just a routine; it’s becoming a way of life. It’s gradually merging with people’s identities, with wellness tools and accessories essentially serving as a “trophy” of discipline and a status symbol of good health.
Avenue Z takes social commerce to the next level. They focus on the use of dynamic storytelling, high-impact content, and structured visibility to help your brand stand out from competitors and encourage social media users to shift from passive scrollers to paying customers.
A Growing Focus on Prevention
Years ago, wellness was viewed as something that only the aging community partook in. Today, comprehensive wellness is viewed as “prevent before it happens” rather than “wait until something happens to start taking care of yourself.” With the costs of healthcare on the rise, preventative wellness is at a record high.
Brands working with Avenue Z can quickly capture the attention of users interested in preventative health through predictive analytics and quality user-generated content (UGC). They can also convert preventative health skeptics into new customers through the power of performance PR, obtaining high-authority placements in publications to earn trust.
"Over my 30 years of investing, the biggest trend I see is a growing willingness to spend on health." – @kirstenagreen
— TBPN (@tbpn) April 7, 2025
"60% of people describe health as being their No.1 priority, above friends and family."
"The wellness economy is $1.8T and growing 6x faster than the economy… pic.twitter.com/i1LnfXd3LB
Social Influence
More brands in today’s hyper-connected market are focusing on using social media and influencer campaigns to drive sales. The “fear of missing out” still plays a major role in consumerism, with consumers validating their next purchases from both their inner circle and authentic, relatable online personalities.
The fear of missing out is a psychological lever that Avenue Z uses to help businesses grow. Through their content and creative services, Avenue Z emphasizes delivering the right message to the right audience, partnering with creators to produce UGC with authentic storytelling, and ensuring your content is recommended by AI to drive conversions.
Why Jump on the Trend Now?
Taking advantage of the wellness trend now can help you secure a lower CPA on emerging keywords before the market becomes oversaturated, giving you a performance advantage and leading to higher profitability.
Being a trend leader can also give you more power over negotiations with suppliers, make you look more innovative as a brand, and promote long-term growth and scalability compared to those who jump on trends later in the game. Trend leaders also have an advantage when it comes to customer loyalty, with customers connecting with your brand first.
Ultimately, starting now rather than waiting is a smart move when it comes to any promising trend.
How to Win the Wellness Wave
Looking to leverage the wellness product trend this holiday season and into the new year? Avenue Z can help amp up your growth strategy. They go beyond traditional marketing, instead engineering influence to help brands like yours take advantage of trends early and achieve measurable growth.
With a combination of performance PR, AI optimization, and social commerce, Avenue Z ensures a marketing strategy that’s unified, built to last, and driven towards a single goal: to increase revenue.
If you’re ready to start your growth journey, contact Avenue Z today to book a strategic growth consultation.
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