Something looks familiar here… If you’ve been active on LinkedIn lately, you might have noticed a new feature quietly making its way into your feed—video carousels. In a move that mirrors some of the most popular content trends on other social platforms, LinkedIn is rolling out these in-feed carousels as part of its ongoing effort to emphasize video content. But what does this mean for users, and how does it fit into LinkedIn’s broader strategy?
The Mechanics of LinkedIn’s Video Carousels
LinkedIn’s video carousels present a side-scrolling array of video clips, carefully curated by LinkedIn’s algorithms based on your in-app activity and profile details. When you tap on any of these videos, you’re taken to a full-screen, vertical video experience, reminiscent of TikTok’s format. This isn’t LinkedIn’s first foray into video; earlier this year, the platform introduced a TikTok-like full-screen video feed, a clear sign of its intention to capitalize on evolving content trends.
Why LinkedIn is Betting on Video
The push towards video is backed by some compelling statistics. LinkedIn recently reported that video uploads on the platform have increased by 34% year-over-year. Furthermore, 1.5 million pieces of content are uploaded to LinkedIn every minute, with video being the fastest-growing content type. It’s evident that video is becoming increasingly important to LinkedIn’s content ecosystem, and the introduction of video carousels is a strategic move to further promote this medium.
Will It Work?
While the idea of integrating TikTok-style videos into LinkedIn might seem like a natural progression in today’s video-driven content consumption, there’s some debate about how well this format will resonate with LinkedIn’s professional audience. In the past, LinkedIn has experimented with features like Stories, which ultimately didn’t gain the traction expected, primarily because the format didn’t align with the platform’s focus on professional content and meaningful connections.
However, the growing popularity of video on LinkedIn cannot be ignored. As more users engage with video content, particularly for learning, sharing insights, and showcasing thought leadership, the introduction of carousels could be a step in the right direction. These carousels allow LinkedIn to offer bite-sized video content in a way that feels integrated with the platform’s existing ecosystem, without overwhelming the user experience.
The success of this feature will largely depend on how users and brands leverage it. For professionals looking to share quick insights or updates, the video carousel offers a new, visually engaging way to reach their network. For brands, it’s an opportunity to experiment with short-form content that can drive engagement without straying too far from LinkedIn’s core values of professional development and networking.
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What’s Next for LinkedIn?
As LinkedIn continues to explore video as a key content format, it will be interesting to see how this feature evolves. The platform might consider expanding its video offerings further, perhaps by integrating more live-streaming options or by refining its algorithms to better serve relevant video content to users. The challenge will be balancing innovation with the need to maintain the platform’s professional atmosphere.
In conclusion, LinkedIn’s introduction of video carousels is a calculated move to tap into the rising trend of video content while staying true to its mission of connecting professionals. Whether or not this feature becomes a mainstay, it’s clear that video will continue to play a significant role in how users interact on the platform. For those looking to stand out and connect with their audience in new ways, LinkedIn’s video carousels present an intriguing opportunity.
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Talk to our content marketing experts today and discover how to make LinkedIn’s latest video features work for your brand. Let’s create a strategy that helps you stand out, engage your audience, and drive results in the professional landscape.
