David Conforti, Chief Growth Officer at Avenue Z, is a commerce innovator reimagining how brands turn early ideas into scalable businesses.
His recent move to Avenue Z coincides with our acquisition of his Shopify development firm Varfaj. The moment arrives as we build on our strengths in visibility and influence while adapting to a major shift in how brands approach social media and marketing. Now, having a competitive advantage comes from CRO, where creative choices and performance metrics influence the user experience and commercial impact.
David’s experience creating digital experiences that close performance gaps in ecommerce development fits naturally within Avenue Z’s marketing stack. His passion for design and analytics will help us shape user decisions that translate into measurable results.
A Builder’s Mindset Early On
From the beginning, David Conforti approached starting a successful business through the lens of communication and collaborative action.
Before becoming the youngest Shopify Plus agency owner at 24, he started his first business growing up in Boston, flipping limited-edition sneakers with a group of friends. Through that early experience, he got an early look at real-world business operations.
David learned how to communicate professionally, manage time-sensitive tasks, and stay focused under pressure. Most importantly, it taught him that business opportunities come from the hard work done early.
After enrolling in the Stern School of Business at NYU, his emphasis shifted from side hustles to startups.
Noticing a need to support growth-minded entrepreneurs in turning ideas into successful companies, David and his classmate and co-founder, Steve, started Varfaj.
Building With Brands
The initial goal was straightforward: help brands turn ideas into viable business models on Shopify. David and Varfaj gained momentum early after connecting with Mark Cuban at an NYU event.
He began working with Mark Cuban Companies on sites tied to Shark Tank launches. This became a defining moment for David and his team, as they learned how designing meaningful experiences and paying close attention to how audiences interact could prepare brands for the national spotlight.
As they worked alongside founders, David began to see that success extended beyond the product itself. Growth depended on the user experience, which became clearer as Varfaj moved from supporting startups to collaborating with enterprise-level brands. Working at this level challenged the team to refine their ecommerce strategy and carve out a niche in Conversion Rate Optimization.
Through Varfaj’s specialization in CRO, David saw that true success in ecommerce depends on collaboration across teams, rather than siloing efforts across different agencies. When he met Jon Snow in Miami, they discussed how brands need a full-funnel partner. This marked the beginning of the Avenue Z partnership.
Designing Systems to Convert
David recognized that conversions depended on guiding users through digital journeys. Recognizing where audiences engage and how to reduce drop-offs helped his team improve conversion rates for brands like MOSH, Kind Patches, and Bandolier.
MOSH
As Maria Shriver and Patrick Schwarzenegger’s protein bar brand, MOSH, rose in popularity, the website needed to evolve to support growing traffic and buyer momentum. Varfaj analyzed how customers engaged with different sections of the site and improved performance to support conversions. The team made adjustments to reduce friction at checkout, contributing to increased revenue.
Kind Patches
The ask for Kind Patches was to help scale on TikTok through creator marketing and paid media. As demand increased, Varfaj focused on full-funnel optimization, analyzing visitor behavior to increase checkout flow and sequencing ads to guide the buying journey.
Powering Future Progress
Marketing, media, and search are constantly evolving. At Avenue Z, our full growth engine model helps brands integrate media, creative, and CRO to move audiences through the funnel. David’s successful background in design and analytics strengthens our ability to turn engagement into real-world growth outcomes.
To learn how you can use data-driven strategies and strategic design to improve brand performance, connect with our new Chief Growth Officer, David Conforti.
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