Avenue Z has just released the AIVx Report: The Fintech 100, a breakthrough analysis that reveals which fintech brands are dominating visibility across AI-powered platforms like ChatGPT, Perplexity, and Gemini.
This report isn’t just about rankings. It’s a blueprint for how financial brands can win in a new era of AI-driven discovery, where traditional SEO no longer guarantees visibility and strategic influence is the new currency.
Search as we know it is being rewritten. For the first time since 2015, Google’s market share fell below 90%, thanks to a surge in users flocking to AI-native engines. Avenue Z’s AIVx Report analyzes 100+ prompts and Q1 2025 data, measuring frequency, sentiment, and authority to rank brands based on their AI visibility using a proprietary Z-score.
“Influence in the age of AI isn’t accidental, it’s architected – and we’ve developed the blueprint,” said Jeffrey Herzog, Founder and CEO of Avenue Z. “That’s why this research is so critical, it’s the validation for our approach. Our teams know the editors and the algorithms that matter most, and we help brands earn the authority they need to rise to the top of AI-generated search.”
“The brands winning in AI search visibility today aren’t simply those with the deepest pockets. They’re the ones strategically architecting their presence across multiple channels,” said Johnny Hughes, Avenue Z CMO and AI Council Chair. “Our Fintech 100 analysis reveals a stark reality: Just 15% of brands command 80% of AI-generated mentions. That’s not a coincidence, that’s AI Optimization (AIO) in action. This is where brand strategy meets algorithmic reality.”
A single Forbes article was cited in AI platforms more than 97 times. In contrast, hundreds of generic press hits barely registered. In an AI search landscape, quality PR becomes the backbone of discoverability, not just reputation management.
“For Fintech brands, trust is everything, and high-quality PR is the signal AI systems trust most,” said Bristol Jones, VP and Managing Director of Avenue Z Miami. “The brands leading in AI search aren’t the loudest, they’re the most credible. At Avenue Z, we leverage PR as a visibility engine that is purpose-built to help brands rank and resonate in an AI-driven world.”
The AIVx Fintech 100 is a roadmap for how trust, content, and strategic communications converge to build visibility in the age of AI. For brands that want to lead, the message is clear – strategy, not spend, determines who gets seen and who gets skipped.
Download the full Fintech 100 report at https://avenuez.com/resources/fintech-100-lp/
Read more in Street Insider.
Build AI Visibility That Lasts
The Fintech 100 proves a new truth: visibility in AI search isn’t bought, it’s built. The brands dominating today aren’t the loudest; they’re the most credible, the most trusted, and the most strategically positioned.
If your brand is ready to build authority where it matters most, talk to our experts today.
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