While there are plenty of AI tools for brands to use, the number of options available can be overwhelming. Not only that, but AI often relies on the user typing in what they want, which can be difficult for people who have no idea where to start.
To help people overcome these AI hurdles, Shopify created a free app called Tinker, which was announced as part of Shopify’s Winter ‘26 Edition. Tinker includes over 100 AI tools in one easy-to-use platform. It removes the need for complex prompting, making it easier for brands to create what they need.
What is Tinker?
Shopify’s free mobile app lets users access AI tools for creating images, videos, logos, product photography, and more all in one place. It’s currently available on iOS and Android for anyone 13 and older.
Tinker brings models from companies like OpenAI, Google, and Anthropic all into one user-friendly app. Rather than having one search bar to type in your query, Tinker organizes tools by outcomes, so you don’t have to start from scratch. If you need to create a logo, click on that option and Tinker will guide you through the process with relevant tools.
“The magic of AI is out there, but most people don’t know which tool to use or what to ask for. We built Tinker to remove that friction,” said Rousseau Kazi, director of product at Shopify.
How Tinker Makes AI More Accessible
While AI is already accessible, you have to know the right tactics to get it to generate what you want. Tinker removes any confusion and hesitancy when it comes to asking AI what to create. When you select a tool, Tinker shows how to use it and examples of its results.
To use Tinker, you just need to choose your tool, describe your idea, and let the app handle the complex prompting. You can get the perfect logo just by describing your brand or studio-quality editorial shots just by uploading product photos.
Other AI applications are constantly updating, causing users to have to learn new interfaces occasionally. Tinker already incorporates new AI models without you having to change how you use the platform. Plus, this app maintains brand continuity, which is something that can be difficult if you work across several platforms.
How Can Tinker Help Brands?
Tinker is positioned as an app that can make creation more convenient for brands. It can save them time and money when creating content, such as product images and social media videos. It makes it easier for brands to see their ideas come to life. Not every brand will feel comfortable leaning on AI for these tasks, but it’s a convenient tool for the brands that need it.
Even if you don’t use AI to help with brand creativity, it’s still important to include AI optimization in your strategies so your products and services can stay visible in AI searches. Contact Avenue Z today to experience our modern methods for driving influence.
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