In this episode of The Future of Commerce, AvenueZ’s Jonathan Snow, Johnny Hughes, Nneka Etoniru, and Madeleine Worrall are joined by Michelle Drawert from Shopify to unpack the biggest Black Friday Cyber Monday (BFCM) moves and missteps brands are making right now. The crew dives into everything from last-minute shopper psychology and data-backed loyalty patterns to the real-world impact of frictionless checkout flows, airtight inventory forecasting, and perfectly timed messaging. The crew emphasizes the power of planning ahead, whether it’s tightening up your SEO, syncing your PR strategy, or avoiding that nightmare scenario of a website crash during peak sales hours.
The team also shares tactical gold on what separates thriving brands from those stuck playing catch-up. They drop insights on optimizing the ad-to-site journey (don’t make them hunt for your discount code!) and dive into the “half-second rule” for ad creative that converts to leads. Nneka rounds it out with a reminder: if PR and influencer strategy aren’t aligned with your digital game plan, you’re missing massive opportunities for reach and reputation. The message is loud and clear: brands that integrate content, community, and commerce will own the season.
Make This BFCM Your Biggest Yet
From fine-tuning your SEO to aligning your PR and digital efforts, Avenue Z helps brands prep smarter and scale faster. If you’re ready to eliminate friction, boost conversions, and build a customer journey that delivers. Our team is ready to plug in.
Contact Avenue Z today.
