It’s no surprise that people are influenced by what they see on TikTok. Users scroll through content, only stopping when something catches their eye. And when a product featured in a video interests them, they’ll want it.
As shopping grows on TikTok, the platform is encouraging brands to use TikTok for Business in a new campaign titled “Watch it. Love it. Want it.”
The New TikTok for Business Campaign
TikTok for Business posted a video for this campaign that emphasizes that when people watch TikTok videos, they discover things they love. When they love something, they want it. This positioning encourages brands to display their products and services in TikTok videos so people will love what they have to offer, causing them to want to support the brand.
Creating videos on TikTok removes some of the common struggles of brand marketing. Rather than having to gradually build awareness across a variety of platforms, TikTok puts brand videos in front of relevant users, helping products quickly reach the right audience.
Shopping on TikTok isn’t new, but it’s popular. Many brands have gained a following simply by posting regular videos. Others have found success by focusing on the TikTok Shop, and even competitors like Meta have leaned into it.
TikTok’s Shopping Success is Measurable
Over one billion users watch content on TikTok each day, and the app’s popularity is only growing. TikTok shared some statistics when announcing the new campaign:
- Billions of searches occur every day on TikTok
- Searches are up over 40% year over year
- 1 in 4 users begin searching within 30 seconds of opening TikTok
- 2 in 3 users say they use TikTok because it helps them discover useful things
- TikTok users are 1.6x more likely to repurchase from brands they can interact with using comments and co-creation
With these facts in mind, it makes sense why many brands are turning to TikTok. Lots of people discover new things through this social media platform, and the algorithm is great at showing people content they’ll connect with.
“Watch it. Love it. Want it.” is more than a saying. It’s what people experience on TikTok daily.
Should You Use TikTok for Your Brand?
Brands that want to reach Gen Z and Millennials could be missing out on crucial marketing opportunities without TikTok. Posting short videos on the app is free, and it can quickly get your content in front of potential customers. So, if you’re looking for new ways to reach your audience, giving TikTok a try could be the way to go.
Yet, if you’ve never used TikTok before, it could feel overwhelming. It’s different from other social media platforms, so it might take a while for new users to figure out the best strategies. If you need help taking advantage of TikTok for your brand, contact Avenue Z today to see how we can set you up for success on this popular app.
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