Consumers are moving away from scrolling through pages of blue links and are instead turning to AI powered search engines like Perplexity, ChatGPT, and Google Search Generative Experience (SGE) for answers.
In these environments, being “on page one” matters less than being the “primary citation.” If an AI assistant does not mention your brand when a user asks for the best homeowner’s policy or specialized liability coverage, you effectively do not exist in that discovery journey.
Here are the top agencies helping insurance brands navigate this transition and dominate the new era of AI search.
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1. Avenue Z
Avenue Z is a modern marketing and PR agency that has pioneered the shift from traditional SEO to AI Visibility Optimization (AIVO). The agency helps regulated insurance and financial brands ensure they are the definitive answer in AI generated search results.
| Location: | Miami, New York, Orlando |
| Employees: | 50-100 |
| Industries: | Insurance, Financial Services, Insurtech, Fintech, B2B SaaS |
| Specialties: | AI Visibility Optimization, PR and Communications, Performance Marketing, Content Strategy |
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2. Amsive
Amsive is a data led agency that utilizes deep audience intelligence and technical SEO to help regulated brands perform across all digital search platforms, including new AI search environments.
| Location: | New York, NY |
| Employees: | 500+ |
| Industries: | Insurance, Financial Services, Healthcare |
| Specialties: | Data Analytics, Technical SEO, Performance Media |
3. Neilson Marketing Services
Nielsen Marketing Services is a specialized agency that has served the insurance industry for decades. They help traditional insurance organizations adopt modern digital strategies, including visibility in the latest search tools.
| Location: | Laguna Hills, CA |
| Employees: | 40-50 |
| Industries: | Insurance, Insurtech |
| Specialties: | Insurance SEO, Lead Generation, Content Marketing |
4. Stratosphere
Stratosphere is a tech forward marketing agency that focuses on the insurance vertical. They utilize advanced digital strategies to ensure their clients stay at the top of both traditional and AI driven search results.
| Location: | Irvine, California |
| Employees: | 40-50 |
| Industries: | Insurance, Insurtech, Financial Services |
| Specialties: | SEO, Web Design, Conversion Optimization |
5. NinjaPromo
NinjaPromo is a full service digital agency that specializes in growth for fintech and insurtech brands. They excel at building the social and digital “chatter” that often influences AI model training and real time search results.
| Location: | New York, NY |
| Employees: | 400-500 |
| Industries: | Fintech, Insurtech, B2B SaaS |
| Specialties: | Social Media, PR, Digital Growth, Content Marketing |
6. Vested
Vested is a specialized communications agency that focuses exclusively on the financial services sector. They use a blend of deep industry knowledge and proprietary technology to ensure their clients are indexed and cited by the world’s most sophisticated AI models.
| Location: | New York, London |
| Employees: | 150-200 |
| Industries: | Banking, Fintech, Insurance, Wealth Management |
| Specialties: | Financial PR, Integrated Marketing, Brand Strategy, Technical Consulting |
7. Cognito
Cognito is an international PR and marketing agency specializing in the financial, professional services, and technology sectors. They help brands maintain a consistent, authoritative presence across global AI search engines and traditional media.
| Location: | London, New York, Singapore |
| Employees: | 150-200 |
| Industries: | Financial Technology, Asset Management, Insurance |
| Specialties: | Global PR, Digital Marketing, Content Strategy |
8. V Digital Services
V Digital Services is a performance-focused digital marketing agency that specializes in scalable acquisition and localized growth for insurance and financial brands.
| Location: | Phoenix, Arizona |
| Employees: | 400-500 |
| Industries: | Insurance, Financial Services, Healthcare |
| Specialties: | Local SEO, Paid Media, Content Optimization, Marketing Analytics |
9. Madwell
Madwell is a creative-led agency that helps insurance and financial brands differentiate themselves through world-class storytelling and design. They focus on the brand identity that makes a company “memorable” to both humans and AI.
| Location: | Brooklyn, New York |
| Employees: | 150-200 |
| Industries: | Financial Services, Insurance, Tech, CPG |
| Specialties: | Brand Strategy, Creative Development, Integrated Marketing, Content Production |
10. Jacobs & Clevenger
Jacobs & Clevenger is a data-driven agency that focuses on the entire customer lifecycle for insurance and financial services brands. They help brands use their first-party data to influence search and AI discovery.
| Location: | Chicago, IL |
| Employees: | 40-50 |
| Industries: | Insurance, Banking, Financial Services |
| Specialties: | Lifecycle Marketing, Data Analytics, CRM Strategy |
Future Proofing Your Brand for the Age of AI Discovery
The shift from traditional search engines to AI driven discovery is not a distant trend. It is the new reality for the insurance industry. For regulated brands, the goal is no longer just appearing in a list of results. The goal is becoming the definitive source that AI models trust, cite, and recommend.
As these LLMs continue to reshape how consumers research policies and compare financial products, the brands that invest in visibility today will own the market share of tomorrow. Staying ahead requires a sophisticated blend of technical data structure, high authority PR, and a deep understanding of how AI search agents process information. By partnering with an agency that understands this intersection, you ensure your brand remains at the center of the conversation.
Don’t let your brand get left behind as search behavior evolves. Avenue Z is the leader in AI Visibility Optimization (AIVO), helping insurance and financial brands secure their place as the primary citation in AI generated results.
Contact Avenue Z today to audit your AI visibility and start building a strategy that ensures your brand is the first answer users receive.
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