With Google’s Search Generative Experience (SGE), ChatGPT, Gemini, Perplexity, and emerging AI search engines shaping how audiences find information, companies are realizing their brand must be built with both people and algorithms in mind. It is about becoming the recommended answer. The trusted source. The brand that platforms cite when someone asks a question.
The agencies on this list are the ones leading that shift.
They build identities, narratives, and content ecosystems that AI can understand, categorize, and pull into summaries, comparisons, and recommendations. They help brands translate who they are into a format that works across every generative platform.
Here are the top AI brand strategy agencies of 2025 and 2026.
Table of Contents
1. Avenue Z
Avenue Z is redefining how brands show up across both human and AI-driven discovery. Their approach blends narrative development, PR, GEO, and AI-trained content systems to boost brand visibility everywhere algorithms operate. From founder-led storytelling to industry authority campaigns, Avenue Z’s model helps brands become the “default answer” across SGE, ChatGPT, Gemini, and more.
| Location: | New York, NY |
| Employees: | 150-200 |
| Industries: | Fintech, Emerging Tech, B2B, VC / Private Equity, DTC eCommerce |
| Specialties: | AI Brand Strategy, Generative engine optimization, AI-powered SEO, Social Media Marketing, Influencer Partnerships, Content Creation, and Media Services |
How to Increase Brand Visibility on ChatGPT
AI-driven search is transforming digital visibility. Learn how to position your brand at the top of ChatGPT and other AI search engines.
2. Character
Character combines brand strategy, innovation, and AI systems thinking to help enterprise and growth-stage companies develop brand platforms built for an algorithmic world. Their work blends brand story, visual identity, AI voice frameworks, and content architecture designed to scale across every channel — including AI search.
| Location: | New York, NY |
| Employees: | 40-50 |
| Industries: | Technology, SaaS, Consumer Electronics, Digital Platforms |
| Specialties: | AI Brand Strategy, Identity Systems, Messaging Architecture, Content Structure, Category Design |
3. TwentyFirstCenturyBrand
TwentyFirstCenturyBrand specializes in purpose driven and culturally resonant brand systems designed for clarity across generative search. Their models blend brand story, values, identity, and message structure that scale globally and algorithmically.
| Location: | San Francisco, California |
| Employees: | 40-50 |
| Industries: | Media, Tech, Entertainment, Consumer |
| Specialties: | Purpose Strategy, Global Narrative Systems, Messaging Architecture, Category Creation |
4. Landor
Landor delivers enterprise wide brand systems supported by AI modeling, research, and structured identity development. Their frameworks ensure brand consistency whether audiences encounter them directly or through generative search engines.
| Location: | New York, NY |
| Employees: | 1000+ |
| Industries: | Enterprise, Finance, Retail, Automotive, Healthcare |
| Specialties: | Identity Architecture, AI Brand Strategy, Research and Modeling, Global Brand Systems |
5. Code and Theory
Code and Theory integrates brand, content, and engineering to produce structured ecosystems that perform in AI driven environments. Their systems prioritize taxonomies, content frameworks, and clear architecture for AI interpretation.
| Location: | New York, NY |
| Employees: | 1000+ |
| Industries: | Media, Technology, Government, Enterprise |
| Specialties: | AI Brand Strategy, Content Taxonomy, Digital Transformation, Experience Architecture |
6. Moving Brands
Moving Brands blends expressive identity work with AI ready content and narrative systems. Their brands balance emotional resonance with structural clarity.
| Location: | San Fransisco, CA |
| Employees: | 40-50 |
| Industries: | Tech, Gaming, Consumer Products, B2B |
| Specialties: | Identity, Narrative Systems, Motion Design, Content Architecture |
7. Collins
Collins builds high impact identity systems supported by structured narrative frameworks that perform across AI and human environments. Their work is bold, iconic, and semantically clear.
| Location: | New York, NY |
| Employees: | 150-200 |
| Industries: | Consumer, Finance, Retail, Technology |
| Specialties: | Creative Identity Systems, Story Architecture, Motion Systems |
8. Omni Lab
Omni Lab connects brand strategy, performance data, and structured messaging to build brands optimized for AI search and enterprise scale.
| Location: | Austin, Texas |
| Employees: | 40-50 |
| Industries: | SaaS, AI, Fintech, B2B |
| Specialties: | AI Brand Strategy, Structured Messaging, Positioning, Content Architecture |
9. Pentagram
Pentagram creates structured identity systems grounded in naming, architecture, and visual clarity. Their precision makes brands easy for AI engines to interpret consistently.
| Location: | London |
| Employees: | 150-200 |
| Industries: | Culture, Retail, Government, Technology |
| Specialties: | Identity Systems, Naming Frameworks, Messaging Structure |
10. Instrument
Instrument blends strategy, identity, design, and content engineering to create brands that perform seamlessly across generative search and product environments.
| Location: | Portland, Oregon |
| Employees: | 400-500 |
| Industries: | Tech, Consumer Goods, Education, Finance |
| Specialties: | AI Brand Systems, Content Architecture, Experience Strategy |
11. Zulu Alpha Kilo
Zulu Alpha Kilo develops creative campaigns supported by structured brand systems that generative engines easily interpret. Their work blends emotional impact with AI ready clarity.
| Location: | Brooklyn, New York |
| Employees: | 150-200 |
| Industries: | Retail, Consumer Goods, Finance, Hospitality |
| Specialties: | Creative Identity, AI Structured Messaging, Campaign Architecture |
12. GALE
GALE uses data science and personalization to build brand ecosystems optimized for AI driven customer journeys. Their Connected Experience model unifies identity, content, and channel strategy.
| Location: | New York, NY |
| Employees: | 500-1000 |
| Industries: | Retail, Financial Services, Travel, Enterprise |
| Specialties: | AI Brand Strategy, Personalization, Content Architecture, CRM Systems |
13. Horizon Next
Horizon Next combines predictive analytics, AI modeling, and performance strategy to help brands scale visibility across paid, organic, and generative environments.
| Location: | New York, NY |
| Employees: | 400-500 |
| Industries: | CPG, DTC, Retail, Consumer Goods |
| Specialties: | AI Brand Strategy, Predictive Modeling, Content Optimization |
14. Red Antler
Red Antler helps startups and challenger brands build highly structured identity and narrative systems that can scale across generative search, product ecosystems, and modern brand experiences.
| Location: | New York, NY |
| Employees: | 150-200 |
| Industries: | Startups, Consumer, Health, Tech |
| Specialties: | Identity Systems, AI Brand Strategy, Content Architecture |
Looking for an AI Ready Brand Strategy Partner?
Avenue Z builds AI native brand systems that help companies perform across people driven and algorithm driven discovery. If you want to strengthen authority, sharpen narrative clarity, and improve visibility across SGE, ChatGPT, Gemini, and Perplexity, the team is ready to partner with you.
Contact us here to learn how Avenue Z can position your brand for the future of AI discovery.
Optimize Your Brand’s Visibility in AI Search
Millions turn to AI platforms daily to discover and decide. Make sure they find your brand.
