Top Performance Media Agencies for LATAM Consumer Brands Expanding to the U.S.

Expanding to the U.S. as a LATAM-based consumer brand is definitely exciting. However, it’s also not as simple as it sounds. 

The main challenge is overcoming the culture mismatch. U.S. and U.S.‑Hispanic buyers have different expectations, price points, and category norms than home‑market consumers. That’s why you need to work with a performance media agency operating in the U.S. 

In this guide, we’ll list the top performance agencies that can use their local expertise to help you stand out and make your U.S. expansion a breeze.

1. Avenue Z

Avenue Z specializes in making consumer brands visible in the competitive U.S. market. Its services include localizing messaging for American audiences, managing product launches, and building retail and e-commerce visibility across platforms like Amazon and TikTok. 

With bilingual teams and deep market insight, Avenue Z makes cross-border expansion smooth and measurable. It supports compliance, creator outreach, and performance tracking from day one.

2. NoGood

NoGood creates U.S.‑ready stories for LATAM consumer brands, answering questions like why this brand, why now, and why this category. Then, they weaponize it across landing pages, content hubs, social, and email.

The agency runs paid search, paid social, SEO, and content that drive customer acquisition. It tests pricing, messaging, and landing pages to improve conversions. NoGood also supports influencer campaigns and email flows to retain customers.

3. 9AM

9AM explicitly specializes in CPG marketing, which includes omnichannel, sampling, and retail media. They’re also known to make strong use of creators and UGC, which is highly relevant to LATAM FMCG or CPG brands.

As part of their main strategy, 9AM runs product sampling and trial campaigns to overcome unfamiliarity among U.S. consumers. This can be especially helpful if you have a LATAM beverage, snacks, beauty, or household brand entering the U.S.

4. Disruptive Advertising

Disruptive Advertising helps LATAM consumer brands expand into the U.S. by managing paid media and conversion strategy. The agency runs Google Ads, Meta, and YouTube campaigns focused on profitable customer acquisition. 

It audits funnels, fixes landing pages, and improves conversion rates. Disruptive also supports analytics setup, attribution, and budget optimization so brands know what is working. Its approach helps new U.S. entrants avoid wasted ad spend and scale revenue with controlled and measurable growth.

5. ARSNL Media

ARSNL Media is essentially a bilingual, culturally close performance media AOR. They can connect LATAM consumer brands to U.S. and U.S.‑Hispanic audiences and tie spend directly to online and in‑store revenue. Additionally, they can localize and deploy the brand’s first serious U.S. media mix, including Meta, TikTok, Google, Waze, CTV, and local OOH.

6. The Social Shepherd

The Social Shepherd helps LATAM consumer brands grow in the U.S. through social media and influencer marketing. The agency manages organic social content, paid social ads, and creator partnerships on Instagram, TikTok, and YouTube. It also supports product launches, audience growth, and community management. 

7. The Nativa

The Nativa runs PPC and programmatic ads in English or Spanish to target U.S.-Hispanics on Google and social media. These ads are optimized for engagement and sales with cultural hooks, relevant origin stories, and bilingual creative content. Their services also include social media listening to identify real-time trends using their proprietary O.Y.E. tool.

8. ROI UP Group

The ROI UP Group has a strong LATAM footprint, acting as the perfect bridge between LATAM and the U.S. Their location in Mexico City provides the ideal timezone and culture overlap, while they execute U.S. digital expansion remotely.

The agency manages paid media across Google, Meta, and marketplaces, along with SEO and content for demand capture. It also supports e-commerce optimization, analytics setup, and conversion tracking to tie spend to revenue.

9. INPULSE Digital

INPULSE Digital specializes in helping LATAM consumer brands expand to the U.S., housing 80+ in-culture team members fluent in U.S.-Hispanic and LATAM nuances. Their offices are in Miami, which allows for the perfect time zones and cultural sync for LATAM HQs.

10. Perform-LY

Perform-LY runs paid social and search campaigns designed to drive sales. It supports influencer marketing, affiliate programs, and creative testing to improve results. 

Perform-LY also manages analytics, attribution, and budget pacing so brands can scale without losing control of costs. Its hands-on execution helps new U.S. entrants build demand, optimize spend, and grow revenue quickly and predictably.

Find the Right Performance Partner for U.S. Expansion

Expanding into the U.S. market presents a major opportunity for LATAM consumer brands, but success depends on working with partners who understand both the regulatory environment and the expectations of U.S. consumers. The right performance agency can help brands navigate platform policies, localize creative, and scale efficiently across paid media channels.

The agencies listed above have experience supporting international brands as they enter and grow in the U.S., helping translate brand momentum into sustainable customer acquisition and revenue growth.

For LATAM brands looking to build visibility and scale in the U.S., Avenue Z provides bilingual expertise and integrated performance media strategies designed to accelerate expansion.