Top PR and Marketing Agencies for MedTech Companies Looking to Win in AI-Driven Search

If you’ve recently Googled anything, you’ve probably noticed that the AI search results are the first to pop up. That means traditional SEO practices are no longer enough for medtech companies hoping to boost visibility. 

To get the attention, you need to show up at the top of search engine result pages. The right PR and marketing agency helps achieve exactly that. Through authority building and generative engine optimization (GEO), they can train AI to prioritize your company in synthesized answers. 

In this guide, you’ll learn about the top 10 PR and marketing agencies that can help your medtech company win in AI-driven search.

1. Avenue Z

Avenue Z takes a ​​proprietary all-in-one (AIO) approach to PR and marketing. They help brands move from traditional keyword-focused strategies to AI-friendly Q&A formats using three key steps.

First, they secure high-authority media placements in media outlets that LLMs consider trusted sources. Next, they create content designed to answer long-tail queries people search for. Finally, they handle technical details like structured data and metadata to make sure content is easily understood by search engines and AI.

2. Edelman Health

Edelman Health uses its GEOsight tool to help medtech companies perform better in AI-driven search. GEOsight checks how brands appear across AI platforms like ChatGPT and Copilot, measuring accuracy, sentiment, and rankings.

For medtech companies, this means they can shape how AI answers questions about relevant things like device trials or regulatory approvals, making sure their brand is the go-to source.

3. Real Chemistry

Real Chemistry uses its flagship HealthGEO tool for its GEO services. This tool allows the PR agency to monitor brand visibility, detect hallucinations or misinformation in LLM outputs, quantify AI share of voice against competitors, and align content with AI logic.

Additionally, HealthGEO ensures medtech firms are getting represented accurately in AI responses on device queries, clinical data, or therapeutic outcomes. It achieves this by using privacy-compliant AI stacks with prompt engineering.

4. Finn Partners Health

Finn Partners Health has a comprehensive in-house AI stack dedicated to helping medtech companies become more visible. It includes proprietary tools like AIristotle, which scores messaging and shapes brand communication, Forensic Media Analysis, which identifies attacks on a company’s narrative, and Canary for Crisis, which simulates AI-driven crisis scenarios.

These tools are fully integrated into PR, digital campaigns, and GEO for the best results.

5. Ogilvy Health

Oglivy Health also uses proprietary AI for creative processes. More specifically, they run synthetic focus groups with AI agents to predict healthcare professionals’ (HCPs) reactions, reframe insights to spot opportunities, and use AI for strategy, engagement, and marketing.

For MedTech firms targeting AI-driven search, they heavily focus on AI search results in social media since most consumers seek health info there. They also create culture-driven content based on behavioral science to make sure AI highlights their brand on device or innovation-related queries.

6. IPG Health

IPG Health boosts AI search dominance with the help of Living Mirror. It’s an all-in-one, omnichannel system with tools for answering HCP and patient questions about devices or clinical data.

They also use predictive connect recommendations and performance loops to boost LLM citations and make sure the medtech company is not being misrepresented in search results.

7. PAN Communications

PAN Communications uses a brand-to-demand model built around its NXT Stage framework to help medtech companies scale. This framework combines PR, content marketing, social media (paid and organic), executive visibility, and web services into one strategy.

NXT Stage starts by assessing a brand’s current visibility and gaps, then maps the right mix of integrated services to where the company is headed next.

8. 5WPR

5WPR handles the major aspects of a medtech firm’s AI search engine marketing strategy. That includes strategy, stakeholder engagement, regulatory-compliant clinical data communication, and multimedia campaigns. 

5WPR also secures coverage in high-authority outlets with the help of targeted media outreach and influencer collaborations on device innovations or clinical breakthroughs.

9. Walker Sands

Walker Sands may be the right PR agency for you if you sell directly to hospitals and providers since they specialize in B2B marketing. They create tailored PR narratives on tech innovations and patient outcomes to get the attention of buyers and rank higher in AI-powered search results. 

More importantly, they deliver outcome-based marketing. Since outcome-based marketing can be resource-efficient and low-risk, it benefits growth-stage medtech firms that have limited budgets.

10. First Page Sage

First Page Sage explicitly offers GEO alongside SEO as part of their core services. They specialize in creating authoritative content that directly answers questions about device performance, clinical results, or industry trends. This is the type of content that AI tools prioritize.

This allows medtech companies to quickly build niche expertise online. By targeting long-tail queries and optimizing technical details, their sites can generate qualified leads within just a few months.

Partner with the Top MedTech PR and Marketing Agencies to Win in AI-Driven Search 

Medtech PR firms use three steps to boost your visibility in AI search: authority building, GEO optimization, and a multi-platform strategy. Now that you know why investing in AI-focused marketing is important, the next step is choosing the right PR agency. 

Avenue Z is the top medtech PR and marketing agency since it specializes in AI optimization (AIO) for visibility. Connect with the team today to learn more about how we can help you achieve AI-focused success as a medtech firm.