Top PR Firms for Payments Infrastructure Companies

Payments infrastructure companies power trillions in global transactions daily, yet remain largely invisible to investors, partners, and customers who take their technology for granted. Breaking through this demands more than technical excellence. It requires transforming complex APIs, settlement protocols, and compliance frameworks into compelling stories that drive enterprise adoption and funding.

Top PR firms solve this by crafting targeted narratives that position infrastructure providers as innovators. They secure Tier 1 media coverage, thought leadership platforms, and strategic partnerships. 

In fact, the best agencies also help payments infrastructure companies navigate regulatory sensitivities while amplifying technical differentiators. This turns “back-end plumbing” into front-page business stories that unlock commercial growth.​

Below are the top PR firms for payments infrastructure companies that can help elevate your presence in the market.

1. Avenue Z

Avenue Z leads with AI-powered PR strategies that transform complex payments tech into compelling narratives, securing front paper headlines for clients. They specialize in turning millisecond transaction speeds and compliance frameworks into stories that excite VCs and enterprise buyers. The experts combine performance PR with traditional media relations to drive partnerships and funding rounds.​ Avenue Z’s full-stack approach includes GEO optimization for AI search dominance, executive visibility programs positioning CTOs as industry visionaries, and crisis preparedness for regulatory scrutiny. For payments processors handling billions in volume, the agency crafts investor-ready narratives around scalability and security that differentiate in crowded B2B markets.​ They also execute integrated campaigns combining earned media with TikTok Shop activations and LinkedIn thought leadership. 

2. Communications Strategy Group (CSG)

CSG brings advanced-level payments expertise to infrastructure PR. They help settlement networks secure FinTech Magazine features while briefing analysts on RTP interoperability advantages. Their senior counselors translate ISO 20022 standards into enterprise buyer stories about reliability at global scale.​ Beyond media relations, CSG masters awards positioning and content syndication across banking trade pubs. Their finance fluency ensures technical coverage reinforces commercial partnerships rather than dwelling in protocol details.​ For payments infrastructure expanding into embedded finance, CSG builds vertical-specific narratives showing how platform integrations drive merchant retention.

3. 5WPR

5WPR operates like a 24/7 newsroom for payments companies. They help them surface gateway innovations, cross-border rails, and fraud prevention breakthroughs in top publications like Forbes, Bloomberg, and American Banker. 5WPR’s financial services practice leads with multi-stakeholder orchestration, including beta product announcements, Series C roadshows, and more.​ Their digital PR amplifies technical milestones into viral LinkedIn threads and Twitter Spaces, while their crisis team proactively manages fraud headlines or compliance hiccups. 5WPR also excels at event amplification, turning Money20/20 keynotes into week-long media cycles across trade and mainstream outlets.

4. Channel V Media

Channel V Media masters U.S. market entry for global payments infrastructure. Their deep journalist relationships across American Banker, Finextra, and Payments Dive ensure infrastructure stories break where enterprise buyers read.​ They craft founder bylines and podcast appearances positioning APIs as “the plumbing of tomorrow’s economy,” which is perfect for blockchain rails targeting Walmart or Shopify developer adoption. This targeted trade mastery delivers disproportionate ROI for U.S. launches.​ Channel V also coordinates awards calendars like a pro.​

5. Vested

Vested delivers blockchain-native PR for payments infrastructure. The PR experts help these companies secure CoinDesk, The Block, and Blockworks coverage for DeFi settlement layers and stablecoin processors. They bridge traditional fintech media with web3 outlets, crafting compliant narratives that appeal to both Fidelity Institutional and Coinbase Ventures.​ Vested’s awards expertise drives partnerships with exchanges and custodians, while event strategies amplify Consensus or Sibos announcements into funding momentum. Vested also manages regulatory affairs messaging, positioning infrastructure as compliance leaders amid SEC scrutiny.​

6. REQ

REQ builds integrated reputation engines for scaling payments firms. They combine PR with branding, SEO, and digital advertising to dominate “real-time payments” enterprise searches. Their DC footprint opens FedNow and RTP network doors for government-adjacent infrastructure.​ REQ’s PR experts measure PR impact through pipeline attribution, appealing to infrastructure CEOs obsessed with ROI. The agency’s public-sector practice helps processors win municipal or federal payment rail contracts.​ Additionally, their cross-channel campaigns blend WSJ profiles with targeted LinkedIn ads to developers. This ensures infrastructure reaches both C-suite decision makers and technical implementers.​

7. Prosek Partners

Prosek Partners powers capital markets storytelling for payments infrastructure leaders, positioning Series B+ processors as acquisition targets. Their investor relations practice prepares roadshow narratives around different financial activities.​ The agency’s crisis-ready teams support regulatory hurdles during geographic expansion, while M&A expertise helps infrastructure field inbound banker calls strategically.​ They also craft ESG narratives around sustainable payment rails, appealing to impact-focused LPs and corporate treasuries prioritizing green infrastructure.​

8. Racepoint Global

Racepoint Global transforms API documentation into Wall Street Journal narratives. Their multimedia campaigns blend explainer videos, trade press briefings, and developer-focused content marketing. Racepoint excels at turning technical roadmaps into “next-gen infrastructure” stories that excite enterprise sales teams.​ They also coordinate global press tours for cross-border launches, ensuring consistent messaging across Finextra, PaymentsSource, and regional trade media.​

9. Sloane

Sloane provides sophisticated strategic communications for established payments infrastructure. Their experts guide merchant acquirers through consolidation narratives in American Banker and Barron’s. Moreover, their M&A storytelling positions firms as consolidators acquiring competitors.​ Sloane’s litigation support and regulatory affairs complement core PR. The agency also crafts “fireside chat” narratives for investor days, blending transaction fee growth with strategic positioning.​ For global processors, they coordinate multi-market campaigns ensuring consistent messaging across jurisdictions while highlighting local compliance leadership.​

Amplify Your Stories With the Best PR Firm for Payments Infrastructure Companies

The right PR partner transforms payments infrastructure from invisible pipes to celebrated platforms. They unlock enterprise contracts, regulatory goodwill, and exit multiples. In a market processing trillions of dollars daily, strategic visibility compounds faster than compound interest.​

Start building your story today with Avenue Z, the best PR agency for payments infrastructure companies. Connect with the PR team today for a complimentary payments PR audit and strategy session.