Boost Visibility with Performance PR
Leverage strategic advertorials and social media integration to enhance brand awareness and drive sales. At Avenue Z, we help you control your PR narrative and achieve measurable results.
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Tired of High Ad Costs and Low Engagement?
Are your traditional advertising methods falling short in delivering the results you need? Performance PR offers a solution by reducing ad fatigue and costs while increasing click-through rates.
- Strategic Advertorials: We publish compelling advertorials on top media websites that seamlessly blend with organic content, driving higher engagement.
- Social Media Integration: Gain whitelisting access to our publisher’s social media pages, allowing your team to run native-style ads that resonate with your audience.
- Data-Driven Results: Our approach focuses on lower CPMs and higher CTRs, ensuring your campaigns are both cost-effective and impactful.
What is Performance PR?
- Advertorials: Let us write and publish custom-made advertorials strategically posted on our media websites.
- Matching Social Ads: Our team creates matching paid-social creative ads that is made to look like a press or blog article.
- Whitelisting Access: We grant you whitelisting access to our publisher’s social media pages to run your own ads from.
Feature Your Products On Our Publisher Websites
Once we post the advertorial on any of our publisher websites, we’ll give your brand access to run whitelisted ads from the publisher’s social media page(s) so you can run engaging, native-style ads.
Proven Results
REDUCED CPA
-24%
Diversified UGC from creators within 3 key audience segments used to boost Social Ads.
INCREASED ROAS
+155%
Optimized meta + google ad campaigns for better audience targeting and messaging.
ALL-TIME AVG MER
3X
Developed a content portfolio that included direct response ads, TikTok-style UGC, and press features
Comprehensive Performance PR Services
Advertorial Creation
Crafting engaging advertorials that align with your brand and resonate with your target audience, published on top media websites to enhance visibility.
Paid-Social Creative
Developing eye-catching, native-style ads tailored for social media platforms to drive engagement and lower ad fatigue.
Whitelisting Access
Providing access to publisher’s social media pages to run authentic and engaging ads from trusted third-party profiles.
Performance Reporting
Offering detailed reports on key metrics such as CPMs, CTRs, and conversions to measure the effectiveness of your PR campaigns.
Strategic Planning
Developing data-driven PR strategies that align with your business goals, ensuring maximum impact and ROI.
SEO-Boosting Content
Creating content that not only engages your audience but also enhances your SEO, driving organic traffic to your website.
Media Buying Packages
Offering media buying packages on platforms like Meta, TikTok, and Google to complement your Performance PR efforts and maximize reach.
Licensing Rights
Providing rights to use publisher’s logos on your website and marketing materials, adding credibility and social proof to your brand.
Campaign Optimization
Continuously refining and optimizing campaigns based on performance data to ensure sustained success and growth.
Combating Ad Fatigue + Rising Ad Costs with Performance PR
- Advertorial ads that don’t look like ads
- Whitelisting access to Publisher’s FB, Instagram, and TikTok pages
- Lower CPMs
- Higher Click-through-rates
- Lower Cost-per-Clicks
- Control your own PR narrative
Powering the Performance PR for global brands.
Keys to a Successful Performance PR Partnership
Strategic Marketing Angles
We identify the best strategic marketing angle needed to position your product to be the most successful in a performance PR funnel.
Creative Testing & Optimization
Continuous A/B testing and creative optimization help us identify the most effective formats and messages to drive performance.
Strategic Advertorials
Our approach involves crafting strategic advertorials that seamlessly blend with organic content, reducing ad fatigue and enhancing engagement.
Full-Funnel Integration
Our services cover the entire customer journey, from awareness to conversion, ensuring cohesive and effective messaging at every touchpoint.
Ready to Transform Your PR Strategy?
Elevate your brand’s presence with Avenue Z’s Performance PR services. Contact us today to discover how we can help you achieve lower ad costs and higher engagement.
Why Choose Avenue Z?
| Avenue Z | Typical Agency | In-House Team |
|---|---|---|
| Data-Driven Strategies | Generic approaches | Limited data capabilities |
| Creative Testing & Optimization | Infrequent testing | Limited resources for testing |
| Strategic Advertorials | One-size-fits-all content | Lack of variety and expertise |
| Full-Funnel Integration | Isolated campaigns | Disconnected marketing efforts |
| Whitelisting Access | Limited reach | No access to third-party profiles |
Frequently Asked Questions
Ready to discuss your strategy?
Reach out to our performance PR agency to discuss how we can help.